amy mullen

  • The B2B Email Marketer’s Playbook

    B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say email has the biggest impact on revenue.

    Movable Ink Blogin EMail- 8 readers -
  • Monday Catch-up: Higher Conversions, Mobile, Addresses & Personalization

    Happy Monday, marketers! Here are a few news items to get your week off to a productive start. Drive website conversion rates with email marketing Writing at entrepreneur.com about “the science of high-converting websites,” Eric Samson cites effective email marketing campaigns as one of ten critical factors than can help turn website browsers into customers.

    Movable Ink Blogin EMail- 6 readers -
  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    Today’s consumers have seemingly endless choices, and a constant stream of new digital technology to influence how they buy. In order to survive, brands have to shift their strategies and adapt to a customer-led marketing model. Customer-led marketing is based on reading and reacting to real-time, sometimes implicit, signals from the customer, instead of focusing on a business ...

    Movable Ink Blog- 8 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over the next few months: Sometimes I ...

    Movable Ink Blog- 5 readers -
  • Monday Catch-up: Frequency, the Election and What Not to Send

    Good Monday morning marketers! Let’s get moving with a few recent items from the Interweb. More email is not always better (but it can be) Writing as the MediaPost “Email Insider,” George Bilbrey asks “can I send less email and drive more revenue?” His answer in a nutshell: “in some cases, sure.” He writes: “Some subscribers really, really love email.

    Movable Ink Blogin EMail- 8 readers -
  • Memorial Day Campaigns Rundown

    This article was originally posted By John Landsman, Director of Strategy and Analytics for eDataSource. It’s all over now. Holiday burgers, dogs and brats eaten, along with the fresh corn, sliced tomatoes and watermelon. And maybe even our first s’mores of the season. Along much of the eastern seaboard, it was very rainy, with a lot of Holiday fun cancelled or moved indoors.

    Movable Ink Blog- 5 readers -
  • Email Spotlight: New York Liberty

    Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game.

    Movable Ink Blogin EMail- 8 readers -
  • 4 Ways to Make Your 4th of July Email Campaign Rock

    Summer has officially unofficially started. Memorial Day has passed, and Independence Day is just around the corner. And if you’re a marketer, you’ve probably already started to plan your July 4th campaigns. And if you haven’t, you should. According to data from MailCharts, the first email for a July 4th campaign was sent out by Trip Advisor on April 20th.

    Movable Ink Blogin EMail- 7 readers -
  • Ten Email Marketing Influencers You Should Follow on Twitter

    When you boil it down to its essence, email marketing is all about sharing and influencing. We share information with customers—increasingly in the form of personalized experiences that focus on their needs—but with the goal of influencing them to make a decision, such as purchasing our product or service. So, you might say that “sharing and influencing” is part of the DNA of our industry.

    Movable Ink Blog- 8 readers -
  • Dos and Don’ts for Repurposing Content Across Channels

    You’re an email marketer, but in addition to developing email messages and newsletters, chances are you’re also leveraging social media, a website and a blog to build and sustain customer engagement—or working closely with someone who is. Content development for every channel takes time and money, and you naturally want to get the most out of your investment.

    Movable Ink Blogin Content- 16 readers -
  • Monday Catch-up: Newsletters,“Emotional Opt-outs” and Email’s Value

    Happy Monday marketing mavens! Let’s kick off the week with a few news items. Enjoy! Drive ROI with email newsletters Larry Alton, writing at cio.com, makes the case for email newsletters as a critical driver of email-marketing ROI, saying “email newsletters can be harnessed by almost any industry, or any size company, and they can be integrated with various other marketing st ...

    Movable Ink Blogin Paid Search EMail- 6 readers -
  • Independence Day Email Campaigns: Don’t throw away your shot!

    We’re quickly coming up on the day on which America celebrates the adoption of the Declaration of Independence – the announcement by the 13 colonies that severed their political connections to Great Britain and summarized their motivations for seeking independence. One of the signers of that historic document was Alexander Hamilton, who would go on to become the first treasury ...

    Movable Ink Blog- 4 readers -
  • Monday Catch-up: Acceleration, Problem Solving, and Unsubscribes

    And we’re off on another work-week, marketers! Here are a few news items to get you off to a running start (like this dachshund—in case you didn’t get the connection). Personalization can boost your conversion rates by 208% “If you run an online business, there are a series of actions you can take to accelerate your business growth.

    Movable Ink Blog- 7 readers -
  • Independence Day Email Campaigns: Don’t throw away your shot!

    We’re quickly coming up on the day on which America celebrates the adoption of the Declaration of Independence – the announcement by the 13 colonies that severed their political connections to Great Britain and summarized their motivations for seeking independence. One of the signers of that historic document was Alexander Hamilton, who would go on to become the first treasury ...

    Movable Ink Blogin EMail- 6 readers -
  • Email Spotlight: PUMA

    More and more sports and entertainment brands are using live data to create second screen, app-like experiences in email. A recent PUMA email is a great example of this move toward dynamic email. Rickie Fowler is a star on the professional golf circuit—currently ranked number five in the world.

    Movable Ink Blogin EMail- 4 readers -
  • Are Millennials Within Your Email Reach? Definitely.

    They’re now in their late teens to mid-thirties. There are more than 75 million of them in the United States – making them, according to the U.S Census, the largest living generation of Americans. They have an estimated annual buying power of more than $200 billion. They are, of course, the Millennials (aka Generation Y).

    Movable Ink Blogin EMail- 7 readers -
  • Monday Catch-up: List Strategies and Overcoming Email Challenges

    Howdy, marketers. It’s Monday again already. Here are a few news items to help get your week started. Study reinforces importance of reciprocity in email list strategy The results of a new study find that few email marketers are satisfied with the status of their email list strategy, and point to the important role of reciprocity in ensuring email marketing success.

    Movable Ink Blogin EMail- 7 readers -
  • Why Buying or Renting an Email List is the Absolute Worst

    The following guest post was written by Scott Cornell. Scott is the SVP of Strategy at Pierry Software. For over 25 years, Scott has helped major brands such as Home Depot, Walmart, Verizon Wireless and Tory Burch grow their revenue by leveraging big data, segmentation, relevant dynamic content and the latest digital marketing innovations.

    Movable Ink Blogin EMail- 11 readers -