Amy Rodgers

  • The rise of the marketing cloud. Will it conquer all?

    I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany. Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion. During the two-day conference, I attended Adobe’s keynote from Brad Rencher, entitled “Nerd ...

    Amy Rodgers/ Econsultancy- 3 readers -
  • Marketers prioritise cross-channel approach, but struggle with execution: Report

    Econsultancy's third annual Cross-Channel Marketing Report has found that two-thirds of responding companies (67%) agree their priority is for "all key marketing activities to be integrated across channels." The report, published in partnership with Oracle Marketing Cloud, is based on a survey of 956 marketers and assesses how businesses are progressing with cross-channel strategies.

    Amy Rodgers/ Econsultancy- 4 readers -
  • Q&A: Alex Econs on ICON Printing's site redesign

    Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France. Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts. One of these clients was Alex Econs, founder and director of ICON Printing; an SMB producing customised clothing and accessories ...

    Amy Rodgers/ Econsultancyin Paid Search- 11 readers -
  • How Wimbledon is using big data to engage millions

    With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep. In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans. The number engaging with the two week tournament digitally is set to be exponenti ...

    Amy Rodgers/ Econsultancy- 8 readers -