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Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you spent all your money opening the shop, and haven’t the funds to hire someone to help the customers while you tend the register.
As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results. Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling.
Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at some point in your marketing career. Okay, so one out of three ain’t bad — amirite? The point is, best practices are important to marketers. Whether it’s email, landing pages or social media, best practices provide a jumping off point ...
Working at Unbounce has its perks. But the best perk by far is working with some of the most talented, friendly people dogs. There’s Darwin, Gonzo, Winnie, Tribble, Stella, Luna, Billy, Kiki, Carter, Izu, Mango, Leo, Ted, Bruno, Molly, Captain, Falcon, Timmy, Hambone and Lola… just to name a few.
Fact: Overlays increase conversion rates. Why? Because science. But before we dig into the science, let’s take a look at why overlays are a marketer’s best friend. Image via Giphy. A second (and often last) chance to convert Here’s something no one in ecommerce wants to hear: Prospects abandon websites in droves, and most will never return.
Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide By Amy Wood on December 12th, 2016 in Campaign Strategy Be the first to comment Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together.
Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game over. For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide your visitors with a logical next step and it’s game over.
You’re a marketer, and a dang good one at that. You follow best practices. You always send campaign traffic to a dedicated landing page. You make data-driven decisions. You do post-mortems on all your campaigns and record your learnings. But still, your visitors are dropping off your website without converting, leaving you with no way to nurture or convert them at a later date. And it sucks.
Create a Case Study that Converts [INFOGRAPHIC] By Amy Wood on October 26th, 2016 in Content Marketing Be the first to comment We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase).
I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this incredibly delightful and generous post by messaging app Drift, I knew I had to steal borrow their format (sharing is caring, right?). If you’re like me, you have multiple email accounts: one for work, one for pleasure and — admittedly — one for new ...
What do bear costumes, “artisanal” moustache wax and protecting the grandmas of the world from shady marketing tactics have in common? CRO Day, of course. On Thursday, September 29, 2016, Unbounce hosted its second annual CRO Day — a full day of online events for conversion-driven digital marketers.
It’s easy to get stuck on the hamster wheel that is publishing three blog posts a week because that’s what we’ve always done. At Unbounce, we still fall into the trap of publishing more versus publishing better, even though we know that one 10x post is always better than three mediocre posts. However, as our team has grown, we’ve had the opportunity to step away from the ham ...
Remember when you were a teenager and you wanted to get your [insert body part here] pierced because, “literally everyone is doing it”? And your mom was all, “Oh come on, [insert your first name here], would you jump off a bridge because everyone was doing it?” Well, in most cases Mom was right. Trends are called trends for a reason: they come, they go and they might leave yo ...
Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock. Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing? Nobody? What about when you casually scope a project only to realize halfway through that it’s going to require more tim ...
Every smart marketer on the planet gets just how important data is in marketing. But answer me these questions, and answer them honestly: Do you know how to analyze your marketing data? Do you know how to use your analyses to improve your results? During his presentation at Call To Action Conference, co-founder of Orbit Media, Andy Crestodina, revealed that many data-driven ...
Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC] By Amy Wood on June 29th, 2016 in Content Marketing Be the first to comment If you’re a content writer, you might think that data analytics isn’t relevant to you (I know I did). But you’d be wrong. Data and content are actually a match made in heaven.
Day two of the Call to Action Conference was stacked with a lineup of some of the brightest minds in marketing, including the wizard of MOZ, Rand Fishkin, copywriter and comedy-sketch genius Amy Harrison and our very own CRO viking, Michael Aagaard — just to name a few. And there were sparkles. It can be easy to forget that even the smartest people can make mistakes.
You’ve been designing and building landing pages for a while now. You may even create landing pages for clients. You’ve seen the benefits of landing pages first-hand, and cringe at the thought of sending PPC traffic to a homepage. You pride yourself on creating pages that are both beautiful and delightful… a recipe for campaign success.
Design & UX Trends to Boost Conversions [INFOGRAPHIC] By Amy Wood on June 8th, 2016 in A/B Testing Be the first to comment If you’re like me, you’re a sucker for trends. I wear my denim with massive holes in the knees (much to the dismay of my grandmother). I change my hair constantly (much to the dismay of airport security).
It’s not enough to just jump into social media because everyone else is doing it. Like my mother always said, “If you’re going to do something, you better do it right.” While many brands are dominating social media marketing, others fall short. Not for lack of posting. Not for lack of dollars spent. But because they’re just not doing it right.