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You’re a marketer, and a dang good one at that. You follow best practices. You always send campaign traffic to a dedicated landing page. You make data-driven decisions. You do post-mortems on all your campaigns and record your learnings. But still, your visitors are dropping off your website without converting, leaving you with no way to nurture or convert them at a later date. And it sucks.
Create a Case Study that Converts [INFOGRAPHIC] By Amy Wood on October 26th, 2016 in Content Marketing Be the first to comment We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase).
I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this incredibly delightful and generous post by messaging app Drift, I knew I had to steal borrow their format (sharing is caring, right?). If you’re like me, you have multiple email accounts: one for work, one for pleasure and — admittedly — one for new ...
What do bear costumes, “artisanal” moustache wax and protecting the grandmas of the world from shady marketing tactics have in common? CRO Day, of course. On Thursday, September 29, 2016, Unbounce hosted its second annual CRO Day — a full day of online events for conversion-driven digital marketers.
It’s easy to get stuck on the hamster wheel that is publishing three blog posts a week because that’s what we’ve always done. At Unbounce, we still fall into the trap of publishing more versus publishing better, even though we know that one 10x post is always better than three mediocre posts. However, as our team has grown, we’ve had the opportunity to step away from the ham ...
Remember when you were a teenager and you wanted to get your [insert body part here] pierced because, “literally everyone is doing it”? And your mom was all, “Oh come on, [insert your first name here], would you jump off a bridge because everyone was doing it?” Well, in most cases Mom was right. Trends are called trends for a reason: they come, they go and they might leave yo ...
Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock. Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing? Nobody? What about when you casually scope a project only to realize halfway through that it’s going to require more tim ...
Every smart marketer on the planet gets just how important data is in marketing. But answer me these questions, and answer them honestly: Do you know how to analyze your marketing data? Do you know how to use your analyses to improve your results? During his presentation at Call To Action Conference, co-founder of Orbit Media, Andy Crestodina, revealed that many data-driven ...
Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC] By Amy Wood on June 29th, 2016 in Content Marketing Be the first to comment If you’re a content writer, you might think that data analytics isn’t relevant to you (I know I did). But you’d be wrong. Data and content are actually a match made in heaven.
Day two of the Call to Action Conference was stacked with a lineup of some of the brightest minds in marketing, including the wizard of MOZ, Rand Fishkin, copywriter and comedy-sketch genius Amy Harrison and our very own CRO viking, Michael Aagaard — just to name a few. And there were sparkles. It can be easy to forget that even the smartest people can make mistakes.
You’ve been designing and building landing pages for a while now. You may even create landing pages for clients. You’ve seen the benefits of landing pages first-hand, and cringe at the thought of sending PPC traffic to a homepage. You pride yourself on creating pages that are both beautiful and delightful… a recipe for campaign success.
Design & UX Trends to Boost Conversions [INFOGRAPHIC] By Amy Wood on June 8th, 2016 in A/B Testing Be the first to comment If you’re like me, you’re a sucker for trends. I wear my denim with massive holes in the knees (much to the dismay of my grandmother). I change my hair constantly (much to the dismay of airport security).
It’s not enough to just jump into social media because everyone else is doing it. Like my mother always said, “If you’re going to do something, you better do it right.” While many brands are dominating social media marketing, others fall short. Not for lack of posting. Not for lack of dollars spent. But because they’re just not doing it right.
The Science of Creating Highly Shareable Roundup Posts [INFOGRAPHIC] By Amy Wood on May 25th, 2016 in Content Marketing Be the first to comment A quick Google search reveals that there are over 2 million blog posts published every day. That works out to about 15 million posts per week, and over 700 million posts per year.
You know when you bite off more than you can chew, and then bashfully google, “How to do social media?” when no one is around? Yeah, me neither… But seriously, whether you’re a seasoned pro or a wary beginner, managing your business’s social media can be a huge challenge. And while it was common to publish the same message on all your social platforms, that type of blanket so ...
Stitching together the blog pipeline since 2009. Image via Shutterstock. Not long ago, blogging was something to be done in one’s spare time. A hobby to document the goings on in our lives. But a full-time job? Aw, hells no. Nope. Image via Giphy. Times have changed, though, and blogging now falls under the umbrella called content marketing.
Copywriting is part of a bigger strategy aimed at selling something, in exchange for money, for time, for support and so on. We know that appealing to emotions such as sadness, happiness and frustration works, but we’re grinding this method into a rut. We’re repeating ourselves, and we need new tools.
With the sheer volume of content out there, your copy needs to be great. Scratch that — your copy needs to be damn near perfect. The stakes are high in today’s world of mass email marketing, PPC and content marketing. And if you don’t have the skills necessary to write truly over-the-top compelling copy, you’re one, two, three… OUT.
14 Times In Business You Should A/B Test [INFOGRAPHIC] By Amy Wood on April 13th, 2016 in Landing Page Optimization Be the first to comment People are funny — they often have a tendency to confuse their opinions with legitimate facts (myself included). This is true IRL and this is true in business.
14 Times in Business You Should A/B Test [INFOGRAPHIC] By Amy Wood on April 13th, 2016 in A/B Testing Be the first to comment People are funny. They often mistake their personal opinions for facts (myself included). And this doesn’t just happen IRL — it happens in business, too. Ever heard some iteration of this around the ol’ office? “We need to make the button orange.