ana gotter

  • 7 Things to Know Before Running an Ad Campaign on Instagram

    When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one ad system, it’s still crucial to consider them as two very unique platforms.

    Hootsuitein Social- 13 readers -
  • 4 Types of Facebook Ads You Should Use to Grow Your Business

    Facebook ads are one of the most popular pay-per-click (PPC) ad platforms, and for good reason. Facebook’s audience is large and diverse, ad engagement is fairly high overall, and the targeting options are impressive—with plenty of room for creativity. It’s easy for businesses to get caught in the trap of getting comfortable with a single ad format that works well for them.

    Hootsuitein Affiliate Social Paid Search- 18 readers -
  • How to Set Up a Creative Facebook Cover Video

    Have you thought about using video in place of your Facebook cover photo? Are you looking for creative examples? In this article, you’ll discover how to use a Facebook video cover on your Facebook page. by Ana Gotter on Social Media Examiner. Why Use a Facebook Cover Video? When users visit your page, your Facebook cover photo is one of the first things they’ll notice.

    Social Media Examinerin Social Facebook How To's- 26 readers -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses

    The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use to target your audience.

    Hootsuitein Social- 18 readers -
  • How to Submit a DMCA Takedown Notice

    Do people copy your content and post it on their site without permission? Did you know the Digital Millennium Copyright Act (DMCA) can help? In this article, you’ll discover how to file a DMCA takedown notice to protect your content from plagiarists and content scrapers. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Blogging- 22 readers -
  • 6 Simple Ways to Lower the Cost of Your Facebook Ads

    Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice on cost to get results.

    Hootsuitein Social- 14 readers -
  • How to Run a Sponsored Instagram Contest

    Do you want more exposure for your Instagram contests? Have you thought about partnering with a sponsor? In this article, you’ll discover how to find and work with a sponsor for your Instagram contest. by Ana Gotter on Social Media Examiner. Why Have a Sponsor for Your Instagram Contest? Sponsors for Instagram contests can take a number of different forms.

    Social Media Examinerin Social How To's- 17 readers -
  • How to Optimize Your Facebook Page for Product Sales

    Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. by Ana Gotter on Social Media Examiner. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sal ...

    Social Media Examinerin Social Facebook How To's- 21 readers -
  • 3 Ways to Use Instagram Stories Ads for Business

    Do you advertise on Instagram? Wondering how Instagram Stories ads can help your business? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience. In this article, you’ll discover three ways to use Instagram Stories ads. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social- 19 readers -
  • How to Conduct a Social Media Audit

    Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social How To's- 25 readers -
  • How to Use Facebook Messenger Day for Marketing

    Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social Facebook How To's- 34 readers -
  • 5 Ways to Add Variety to Your YouTube Channel

    Want to add more video to your YouTube channel? Wondering how to develop a content plan for YouTube? Adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement. In this article, you’ll discover five types of YouTube video to add to your business channel. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social YouTube- 21 readers -
  • 5 Ways to Use Facebook Messenger Bots for Your Business

    Do your customers message you with questions, comments, or complaints on Facebook? Want to automate the most common customer interactions? Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment a customer asks. In this article, you’ll discover five types of Facebook Messenger bots your business can i ...

    Social Media Examinerin Social Facebook- 21 readers -
  • How to Use Instagram Multiple Image Posts

    Want to create dynamic Instagram posts? Wondering how to combine multiple images and videos into one post on Instagram? Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message. In this article, you’ll discover how to add up to 10 photos and videos to a single Instagram post. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social How To's- 31 readers -
  • How to Use Instagram Live to Generate Leads

    Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social How To's- 23 readers -
  • How to Better Moderate Your YouTube Comments

    Need help moderating your YouTube comments? Wondering if YouTube’s new moderation features can save you time? YouTube has made it easier to weed out irrelevant, inappropriate, or offensive comments so you can spend time engaging with the people who matter most. In this article, you’ll discover how to use YouTube’s comment moderation tools. by Ana Gotter on Social Media Examiner.

    Social Media Examinerin Social How To's YouTube- 21 readers -