- Our Blog
Content Marketing, Owned Media Getting your audience to download your app is great, but it’s not enough to keep them active and engaged beyond the first look. They’ve got things to do and people to see; they need to be reminded of your existence if you want them to pay attention, and even then there’s a chance they might ignore you all together.
When done right, an Android or iOS application can be a new user’s perfect introduction to your company, or an exciting way to engage existing fans. They pose a great opportunity for brands to get creative and try out new, fun ways to get people aware of and interacting with their products and platforms.
“India Jones” and the Native Ad A recent “Daily Show with Jon Stewart” segment went to India to find corruption in democracy, but found it somewhere more troubling. Reporter Jason Jones traveled to India to report on it’s recent elections and news industry. During his time overseas, he discovered that India has 93,000 registered newspapers, made possible largely from revenues br ...