andrea fryrear

  • Play Marketball: Turn Disconnected Teams Into High Performers

    In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on statistical analyses rather than intuition to choose new players. Before General Manager Billy Beane turned a single metric — on-base plus slugging (OPS) — into his North Star for every decision, team managers preferred strategies that were unlik ...

    Content Marketing Institute- 31 readers -
  • Confused About Agile Marketing? Your Questions Answered

    Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need an internal system that supports ...

    Content Marketing Institute- 41 readers -
  • The Secret Your Website Traffic Might Be Trying to Tell You

    As a particularly feisty gust of wind tried to rob me of my new favorite scarf last week, I was reminded that just because I can’t see something doesn’t mean it isn’t important. Gravity keeps us safely anchored to the ground. Ultraviolet rays turn skin alarming shades of pink. Fall breezes whip leaves into a frenzy and put scarves in mortal danger.

    Content Marketing Institute- 24 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged far and wide.

    Content Marketing Institute- 32 readers -
  • How to Make Content Creation the Star Quarterback

    Every fall, football teams around the United States flood fields and screens around the world. Week after week, they use their combined efforts to try to push the ball into their opponent’s territory. During each drive, every member of the team has a clearly defined role to play, and they all need to do their jobs consistently to score.

    Content Marketing Institutein How To's- 23 readers -
  • Email Marketing: A Fresh Take From the Experts

    Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 201 ...

    Content Marketing Institutein EMail- 27 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

    Content Marketing Institutein Content- 21 readers -
  • Your Content Team Can Sprint with Agile Marketing

    Agile marketing is fast becoming the way for marketing teams to produce impactful, audience-focused resources consistently. I was delighted to hear members of the content marketing community embracing Agile methodologies in my recent #CMWorld Twitter chat. As I answered questions, others chimed in, making the conversation a gold mine of insights and ideas on Agile marketing th ...

    Content Marketing Institutein Content- 22 readers -