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As we’re in the final days before MarketingSherpa Summit 2016, we thought it would be fitting to share the last Media Center interview from last year, covering a timely topic marketers were concerned about — Canada’s Anti-Spam Law. With fines of up to $10 million per violation, Canada’s Anti-Spam Law (CASL) is among the world’s strictest anti-spam legislation and, naturally, it got attention.
How do you create marketing that engages every member of your audience in every marketing channel? During MarketingSherpa Email Summit 2015, Jeannine D’Allegro, Global Digital Senior Vice President of Marketing, and her colleague Jacquelyn Kearns, Senior Vice President, both of Dun & Bradstreet, gave Courtney Eckerle, Managing Editor, MarketingSherpa, a brief overview of how their organiza.
Don’t wait for the perfect time or tool to end batch and blast emails and, instead, send prospects and customers relevant information now. That’s the word from Diana Primeau, Director of Membership Services, CBS Interactive, parent company of CNET, the world’s largest tech media source for news, reviews and downloads.
How a B2B Company Used Live Chat to Speed up the Sales Cycle Andrea Johnson February 6th, 2015 Online chat is far more than a way to respond to customers. It’s an opportunity to optimize website content, pinpoint customer needs and even close sales, according to Brooke Beach, former Marketing Manager and current Marketing Director, Kevy.
Want to build customer trust? Be transparent about how you’re using and protecting the information you gather from them. That’s the word from James Koons, Chief Privacy Officer for Listrak, which provides omnichannel digital marketing solutions to retailers. James’ statement is underscored by the MarketingSherpa Ecommerce Benchmark Study.
What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication that covers customer-facing aspects of retail.
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as James Koons, Chief Privacy Officer, Listrak, sat down with MarketingSherpa's Daniel Burst ...