Andrea Johnson

  • 3 Steps to Conquering CASL: An interview from Email Summit 2015

    As we’re in the final days before MarketingSherpa Summit 2016, we thought it would be fitting to share the last Media Center interview from last year, covering a timely topic marketers were concerned about — Canada’s Anti-Spam Law. With fines of up to $10 million per violation, Canada’s Anti-Spam Law (CASL) is among the world’s strictest anti-spam legislation and, naturally, it got attention.

    Andrea Johnson/ MarketingSherpa Blogin EMail- 11 readers -
  • What’s the Most Important Ecommerce Challenge? On-time Shipping

    What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication that covers customer-facing aspects of retail.

    Andrea Johnson/ MarketingSherpa Blog- 13 readers -