andrea lehr

  • 5 reasons to create content outside your niche

    “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve found it’s something not a lot of people are familiar with, particularly clients. So what is it? If you’re in a niche vertical that doesn’t have wide appeal on its own, exploring ideas outside of your core focus is a sur ...

    Marketing Landin Content- 20 readers -
  • The Dos and Don’ts of Controversial Marketing

    In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi. People like to say there’s no such thing as bad publicity. But even though the clip had more than 1.

    The Content Strategist- 15 readers -
  • D’oh! Three common content promotion mistakes

    Think about the last great piece of content you saw. Did you find it directly at the source, or did you find it after bouncing around among a few links? It’s likely the latter, and you found it because whoever produced it knew you would find it there. Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle.

    Marketing Landin Content- 13 readers -
  • Not getting what you want from your outreach emails? Follow these 10 steps.

    We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them to try to get a link or encourage an influencer to share something on one of their social accounts. Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the most persuasive channel.

    Marketing Landin EMail Content- 17 readers -
  • What 100 Images Can Teach You About The Emotional Drivers of Viral Content

    What makes content go viral? It’s a tough question to answer, particularly when you think about recent viral hits – who could’ve guessed that the internet would lose it over an enthusiastic Star Wars mom with a wookie mask? One of the biggest challenges for marketing teams is to generate their own Chewbacca Mom, or something that will generate massive shares in a purely organic way.

    Jeffbullas's Blogin Social Content- 21 readers -
  • The Psychology of Viral Content

    Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 per ...

    The Content Strategistin Content- 14 readers -
  • 3 Steps to Identify Influencers in Your Industry

    For brands, it’s no longer whether or not you’re marketing online. It’s now a discussion about how you can earn someone’s attention and convince them to share your content. A great way to amplify your content is through a highly targeted influencer marketing strategy. Influencers work hard to cultivate relationships and maintain their position as a leader within their niche.

    Content Marketing Institute- 23 readers -
  • 4 Questions to Ask When Choosing a Content Marketing Agency

    Content marketing has become the go-to tactic for many brands because it allows them to make a more profound emotional connection with their target audience, which helps bolster trust in the brand – a crucial step in turning leads into conversions. Another reason brands are embracing an inbound approach is its high return and low cost: Compared with native advertising, content ...

    Relevancein Content- 17 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    Content marketing is having a moment. More than 75 percent of companies plan to increase their content marketing budget this year, with the increase set to comprise a substantial portion of the budget: On average, companies are planning to allocate nearly a third of their total marketing budget to content marketing.

    Relevancein Content How To's- 29 readers -
  • Staying Competitive in the Inbound Marketing Economy

    Inbound marketing is a powerful strategy and has become the go-to tactic for many brands because of its low cost and high returns – especially when it’s compared to outbound marketing efforts. HubSpot’s “State of Inbound 2014” report estimated that companies save an average of 57 percent on inbound leads versus outbound.

    Relevancein Social Paid Search SEO Content- 21 readers -
  • New Insights on Audience Engagement Across Verticals

    The success of inbound marketing is palpable: Content marketers produce conversion rates six times higher than those who don’t adopt similar strategies. It should come as no surprise then that content marketing is on the rise. Not only are more marketers committing to content marketing, but the percentage of total marketing budgets allocated to content marketing has increased f ...

    Relevance- 17 readers -