andrea lehr

  • 3 reasons I deleted your cold outreach email

    I’ve dedicated thousands and thousands of words to the value of outreach for your content marketing strategy — so much so that I’ve now found myself on the receiving end of pitches. And boy, has it been eye-opening (although you only need to look at @SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in get ...

    Marketing Landin EMail Content- 17 readers -
  • 5 reasons to create content outside your niche

    “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve found it’s something not a lot of people are familiar with, particularly clients. So what is it? If you’re in a niche vertical that doesn’t have wide appeal on its own, exploring ideas outside of your core focus is a sur ...

    Marketing Landin Content- 24 readers -
  • The Dos and Don’ts of Controversial Marketing

    In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi. People like to say there’s no such thing as bad publicity. But even though the clip had more than 1.

    The Content Strategist- 15 readers -
  • D’oh! Three common content promotion mistakes

    Think about the last great piece of content you saw. Did you find it directly at the source, or did you find it after bouncing around among a few links? It’s likely the latter, and you found it because whoever produced it knew you would find it there. Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle.

    Marketing Landin Content- 15 readers -
  • Not getting what you want from your outreach emails? Follow these 10 steps.

    We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them to try to get a link or encourage an influencer to share something on one of their social accounts. Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the most persuasive channel.

    Marketing Landin EMail Content- 18 readers -
  • The Evolution of Data Journalism

    In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks. By 1849, more than 5,000 deaths could be traced back to cholera, becoming a full-blown epidemic. To show when the disease was most rampant that year, the New York Tribune publishe ...

    The Content Strategistin SEO- 32 readers -
  • What 100 Images Can Teach You About The Emotional Drivers of Viral Content

    What makes content go viral? It’s a tough question to answer, particularly when you think about recent viral hits – who could’ve guessed that the internet would lose it over an enthusiastic Star Wars mom with a wookie mask? One of the biggest challenges for marketing teams is to generate their own Chewbacca Mom, or something that will generate massive shares in a purely organic way.

    Jeffbullas's Blogin Social Content- 21 readers -
  • Why Virality is More About an Emotional Connection than Luck

    Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck, but what if I told you they were wrong? New research indicates that a viral spark is actuall ...

    Relevancein Social- 23 readers -
  • The Psychology of Viral Content

    Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 per ...

    The Content Strategistin Content- 14 readers -
  • 3 Steps to Identify Influencers in Your Industry

    For brands, it’s no longer whether or not you’re marketing online. It’s now a discussion about how you can earn someone’s attention and convince them to share your content. A great way to amplify your content is through a highly targeted influencer marketing strategy. Influencers work hard to cultivate relationships and maintain their position as a leader within their niche.

    Content Marketing Institute- 23 readers -