andrea murad

  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools to better understand customers and establish ROI.

    Street Fight- 23 readers -