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Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap? Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.
Do you use Facebook ads? Have you tried ad bidding? Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money. In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns. Discover how to use Facebook ad bidding with your Facebook ad campaigns.
Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination? In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers. Why Facebook for B2B? LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook.
Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel? Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users. In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
Do you have a content strategy for your Facebook Page? Want to know which types of content work best? A deep dive into Facebook Insights helps you identify which content drives people to engage. In this article I’ll share how to find your best content using Facebook Insights. Discover how to use Facebook Insights to improve your engagement.
Do you advertise on Facebook? Have you noticed recent changes to Facebook Ads Manager? While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function. In this article you’ll discover the latest changes to Facebook Ads Manager and how to navigate them.
Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively. Discover eight ways to effectively manage your Facebook marketing.
Are you keeping up with Facebook’s latest features? Would you like to know how to use them for your business? Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more. In this article you’ll discover how to use some of Facebook’s newest features to promote your business.
Do your Facebook ads get noticed? Wondering how creating ads with Power Editor makes a difference? When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements. In this article you’ll learn how to use Power Editor to create Facebook ads that gets results. Discover how to use Facebook Power Editor to create outstanding ads.
Do you have a Facebook page for your local business? Are you looking for ways to reach your customers on Facebook? Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging. In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.
Are you launching a new product or service? Want to create buzz and get the word out to the right people? Facebook is a great way to promote the launch of a product or service and generate excitement. To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.
Want to make your Facebook marketing more mobile? Curious about what you can and can’t do from your phone with Facebook apps? Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go. In this article you’ll learn about the different capabilities of each of the mobile Facebook apps that are available today.
Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. Discover six unique ways to target Facebook ads.
Are you active on multiple social platforms? Are you using your Facebook page to grow followings on other platforms? Promoting links to all your social profiles on Facebook lets your fans know where else they can find you. In this article you’ll discover six ways to promote your social profiles on your Facebook page. Discover how to cross promote your social profiles with Facebook.
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook videos seem to get more organic reach in the news feed. In this article I’ll share eight ideas to get more engagement and drive more traffic w ...
Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager? Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns.
Do you want to connect to targeted groups of people? Would you like to be more visible on Facebook? Facebook groups give you an opportunity to network with your industry peers as well as potential customers. In this article you’ll discover how to find the right groups to join, and how best to use them for your business. Discover how you can network with Facebook groups.
Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you. In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may imp ...
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. Find out how recent changes to Facebook ad campaigns affect your marketing.