andreas reiffen

  • How the EU fine will ruin Google Shopping for the consumer

    As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot.

    Search Engine Landin SEO Google How To's- 12 readers -
  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Marketing Landin Paid Search SEO Google- 12 readers -
    Earlier about the same topic:
  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Search Engine Landin Paid Search SEO- 13 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate in the US market), if clicks and ...

    Search Engine Landin SEO Google- 19 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third Door Media — is a conference se ...

    Search Engine Landin SEO Google- 15 readers -
  • Can you manage your inventory with Google Shopping?

    A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to s ...

    Marketing Landin Google- 20 readers -
  • Can you manage your inventory with Google Shopping?

    We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they h ...

    Search Engine Landin Google- 33 readers -
  • Advanced Optimization Of Google Shopping Campaigns

    No doubt, Google Shopping delivers great results and has already become an integral part of many advertisers’ lives. However, many of those advertisers haven’t found ways to differentiate themselves from their competition. A few weeks ago, I presented some Google Shopping insights at SMX London.

    Search Engine Landin SEO Google- 36 readers -