andreas reiffen

  • The big problem with PPC attribution modeling no one is talking about

    Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least, not that I hear discussed regularly.

    Search Engine Land- 14 readers -
  • Breaking down silos in e-commerce retail

    In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products.

    Marketing Land- 16 readers -
    Earlier about the same topic:
  • Breaking down silos in e-commerce retail

    In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products.

    Search Engine Landin SEO- 16 readers -
  • How to test (and perfect) nearly everything in PPC

    PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and optimizing is an important part of our job as digital marketers.

    Search Engine Landin Affiliate Paid Search SEO How To's- 19 readers -
  • How the EU fine will ruin Google Shopping for the consumer

    As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot.

    Search Engine Landin SEO Google How To's- 17 readers -
  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Marketing Landin Paid Search SEO Google- 19 readers -
    Earlier about the same topic:
  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Search Engine Landin Paid Search SEO- 17 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate in the US market), if clicks and ...

    Search Engine Landin SEO Google- 27 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third Door Media — is a conference se ...

    Search Engine Landin SEO Google- 18 readers -