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In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I knew getting an answer would be a challenge.
When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network but a content powerhouse generating over 30,000 long form posts by LinkedIn members on a weekly basis.
Typewriter by thorinside As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time the hour is up over 4,000 words will be generated. Later they will be proofread, edited and be ready for publishing on our blog.