andrew beckman

  • Multi-location local SEO strategy: domain structure

    Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit a physical business location to make a purchase. By creating a more user-focused experience that includes individual location landing pages for p ...

    Search Engine Landin SEO- 29 readers -
  • Local SEO in 2017 and beyond: managed strategy vs. automation

    Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different value propositions for brands with physical store locations. Generally speaking, these platforms allow companies to store business location data (Name, Address, Phone Number) in one central location, and then subsequently ...

    Search Engine Landin SEO- 26 readers -