andrew davies

  • Seven avoidable marketing automation mistakes

    Over the past five years, marketing automation has ballooned into a billion pound industry. Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, ...

    Econsultancy- 11 readers -
  • Learning content marketing ROI from Kraft Foods

    Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors. Joe Pulizzi and his team have grown this conference year on year, riding (and contributing to) the ever-growing content marketing wave. Kevin Spacey gave the final keynote, capping a fascinating few days with what was a pretty interesting discuss ...

    Econsultancyin Content- 3 readers -