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Oklahoma contractor Steven Jones found himself in a predicament. As the new entrant in the highly competitive siding and window replacement marketplace, Steven needed to make a splash. Steven’s company, Tulsa Renew, could have done what every other contractor does. He could have littered the neighborhood with door hangers offering free estimates or $200 coupons.
Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series called Top Hat Tuesday Tips.