andrew dennis

  • SEO content strategy: How to grow visits by 300% in one year

    Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links. This is where the strategy part comes into play.

    Search Engine Landin SEO- 22 readers -
  • How to rank #1 on YouTube search in 30 days [case study]

    Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much. In fact, we’ve developed a process at Siege Media for achieving first-page rankings on YouTube search in less than a month.

    Search Engine Landin SEO- 16 readers -
  • How to do advanced page-level keyword research

    Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking about links and search opportunities during the ideation phase, before yo ...

    Search Engine Landin SEO How To's- 18 readers -
  • SEO case study: Zero to 100,000 visitors in 12 months

    You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed at Siege Media to earn links and visibi ...

    Search Engine Landin SEO- 30 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authori ...

    Search Engine Landin SEO- 19 readers -
  • Relevance vs. authority: Which link has more value? (Part 1)

    Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should be part of the overall evaluation of a given link. In an ideal world, every link we secure would be from sites that are both authoritative and highly relevant to our own site.

    Search Engine Landin SEO- 25 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 15 readers -
  • 🔗 5 ways site audits prepare you for a link building campaign

    If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on. Highlight technical issues Establish baseline metrics Analyze your backlink profile Determine popular conten ...

    Raven Blog- 18 readers -
  • Selling the value of link building to management

    There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in your control to measure and report.

    Search Engine Landin SEO- 21 readers -
  • Seasonal and holiday link building

    Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes surrounding specific seasons and holidays — particularly those that are relevant to their products and services. For example, with Google Trends, we can see interest in the term “Valentine’s Day gifts” spikes, unsurprisingly, around Valentine’s Day: ...

    Marketing Landin SEO- 17 readers -
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