andrew dennis

  • Relevance vs. authority: Which link has more value? (Part 3)

    Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authori ...

    Search Engine Landin SEO- 14 readers -
  • Relevance vs. authority: Which link has more value? (Part 1)

    Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should be part of the overall evaluation of a given link. In an ideal world, every link we secure would be from sites that are both authoritative and highly relevant to our own site.

    Search Engine Landin SEO- 17 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 12 readers -
  • 🔗 5 ways site audits prepare you for a link building campaign

    If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on. Highlight technical issues Establish baseline metrics Analyze your backlink profile Determine popular conten ...

    Raven Blog- 14 readers -
  • Selling the value of link building to management

    There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in your control to measure and report.

    Search Engine Landin SEO- 18 readers -
  • Seasonal and holiday link building

    Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes surrounding specific seasons and holidays — particularly those that are relevant to their products and services. For example, with Google Trends, we can see interest in the term “Valentine’s Day gifts” spikes, unsurprisingly, around Valentine’s Day: ...

    Marketing Landin SEO- 16 readers -
    Earlier about the same topic:
  • Seasonal and holiday link building

    Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes surrounding specific seasons and holidays — particularly those that are relevant to their products and services. For example, with Google Trends, we can see interest in the term “Valentine’s Day gifts” spikes, unsurprisingly, around Valentine’s Day: ...

    Search Engine Landin SEO- 18 readers -
  • How to build links without creating content: 5 examples

    Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because y ...

    Search Engine Landin SEO Content How To's- 31 readers -
  • Link campaigns: Strategy development and review

    Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these opportunities), but you will need an ongoing campaign to achie ...

    Marketing Landin SEO- 16 readers -
  • Link campaigns: Strategy development and review

    Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these opportunities), but you will need an ongoing campaign to achie ...

    Search Engine Landin SEO- 15 readers -
  • Link building is (specialized) marketing

    The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed.

    Marketing Landin SEO- 13 readers -
  • Penguin 4.0: Necessary and positive improvement

    Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now de ...

    Search Engine Landin SEO Google- 20 readers -