andrew dennis

  • Link building is (specialized) marketing

    The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed.

    Marketing Landin SEO- 11 readers -
  • Penguin 4.0: Necessary and positive improvement

    Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now de ...

    Search Engine Landin SEO Google- 11 readers -
  • Content and SEO: Building linkable content

    In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract lin ...

    Marketing Landin SEO Content- 14 readers -
    Earlier about the same topic:
  • Content and SEO: Building linkable content

    In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract lin ...

    Search Engine Landin SEO Content- 19 readers -
  • Search competitor analysis: backlinks, keywords and pages

    In my last column here on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process for finding link opportunities that I didn’t cover is competitor backlink analysis. Competitor analysis is fundamental to creating a link-building campaign.

    Search Engine Landin SEO- 11 readers -
  • Link prospecting tips and tricks

    There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error. Due to the lack of formal education available, it’s vital that SEOs share their experience and ...

    Marketing Landin SEO- 21 readers -
    Earlier about the same topic:
  • Link prospecting tips and tricks

    There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error. Due to the lack of formal education available, it’s vital that SEOs share their experience and ...

    Search Engine Landin SEO- 9 readers -
  • 13 link opportunities to pursue now

    Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share.

    Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
  • 13 link opportunities to pursue now

    Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share.

    Search Engine Landin SEO- 16 readers -
  • Link building outreach: preparation meets persuasion

    Securing real links requires outreach. No matter the site, industry, or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links.

    Search Engine Landin SEO- 8 readers -
  • Beyond authority: guiding metrics for lasting links

    I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me: People are hung up on technical SEO metrics.

    Search Engine Landin SEO- 16 readers -
  • 2016 State of Link Building Survey coverage

    Link acquisition is always changing. Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry. Recently, my colleague Nicholas Chimonas partnered with Moz and Credo to conduct a link-building industry survey.

    Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • 2016 State of Link Building Survey coverage

    Link acquisition is always changing. Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry. Recently, my colleague Nicholas Chimonas partnered with Moz and Credo to conduct a link-building industry survey.

    Search Engine Landin SEO- 29 readers -
  • Link building is a human endeavor

    Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before search engines like Google existed. Ward and other link-building pioneers weren’t building links for SEO and search crawlers — they were building links for human readers and site owners, helping connect people to the information they sought.

    Marketing Landin SEO- 16 readers -
    Earlier about the same topic:
  • Link building is a human endeavor

    Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before search engines like Google existed. Ward and other link-building pioneers weren’t building links for SEO and search crawlers — they were building links for human readers and site owners, helping connect people to the information they sought.

    Search Engine Landin SEO- 9 readers -