andrew dubatowka

  • The most brand-safe app category is not what you’d expect

    Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues.

    Marketing Land- 19 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location ...

    Street Fight- 19 readers -