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Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues.
Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location ...