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Alien invasions have had their costs calculated by finance companies. Fashion boutiques care about superhero costumes. Travel firms researched where films were made, and retailers know which gadgets spies use… As a blogger I receive infographics throughout the week which contain great movie related content. Only the best of them will be published and only the clever will earn a link.
This post is part of the Friday Commentary. In this series every Friday experts will shine a light on the digital industry. Where are we heading, what is going on and how should we approach this as decision makers? In this commentary we are talking agencies with Andrew Girdwood. I have written in the past how the size of an agency matters less than the level of expertise it is able to offer.
This week I heard Helen Southgate, the MD of affilinet UK, speak at a performance marketing conference and say; If affiliate networks don’t change they will gone in five years. This isn’t another 'death of' post. The performance marketing sector is a £14 bn growth area. There are pressures, though, and Helen isn’t wrong to urge change.