Andrew Goodman

  • Beware these 7 sneaky PPC attribution tricks

    PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standards than to achieve them. As competition mounts, an account manager may decide to shorten their time horizon to four months instead of f ...

    Andrew Goodman/ Search Engine Landin Paid Search SEO- 22 readers -
  • The Death Of Search Marketing Expertise

    Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong annual revenues.) They’ve been friends of mine for a long time, so I assumed they’d be up for a little of the usual expert banter.

    Andrew Goodman/ Search Engine Landin SEO- 20 readers -
  • PPC Geo-Bidding, Simplified

    Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand of ketchup. “I’d need 50 percent off to give it a try,” opined the timid tomato tester. “If I turn out not to like the product, it’s just a whole lot of wasted time, and a waste of food .

    Andrew Goodman/ Marketing Landin Paid Search Google- 22 readers -
    Earlier about the same topic:
  • PPC Geo-Bidding, Simplified

    Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand of ketchup. “I’d need 50 percent off to give it a try,” opined the timid tomato tester. “If I turn out not to like the product, it’s just a whole lot of wasted time, and a waste of food .

    Andrew Goodman/ Search Engine Landin Affiliate Paid Search SEO- 25 readers -