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A recent study found that the average US consumer spends nearly 2 hrs and 45 min on a mobile device every day, with 86 percent of that time spent in mobile apps – a clear indication of how mobile devices and apps have completely transformed the way we access the web. Mobile apps are now able to deliver content, facilitate social networking, provide a gaming or shopping experi ...
Over the past six months several prominent organizations have unbundled their flagship app, opting alternatively for a portfolio of smaller, specialized apps. With the rising cost of user acquisition and the hyper-competitive mobile app ecosystem, breaking an app apart and pursuing a multi-app strategy may seem counterintuitive.
This is an interview with Chris Amos, CMO of Ampush. He is scheduled to be a moderator at our upcoming Postback event, July 17-18. To start things off, tell us a little bit about your background and how Ampush came about. First of all, thanks for having me. I’m really looking forward to being involved in Postback.
This is an interview with Ouriel Ohayon, CEO of Appsfire. He is scheduled to be a moderator at our upcoming Postback event, July 17-18. To begin with, tell us a little bit about your background and what you’re doing now. Appsfire has been involved with app promotion and discovery for the past 4 years.
This is an interview with Thomas Klingebiel, Senior Marketing Manager – Mobile Apps at Intuit. He is scheduled to be a panelist at our upcoming Postback event, July 17-18. To begin with, tell us a little bit about yourself and how you fit in the marketing industry? I’ve been all over the place in my 12 year career.
This is an interview with Brian Long, CEO and Co-Founder of TapCommerce. He is scheduled to be a panelist at our upcoming Postback event, July 17-18. To start things off, tell us how you fit in the mobile marketing industry? At TapCommerce, we focus on mobile retargeting and app re-engagement. Our goal is to help brands retain their mobile audiences and keep users continual ...
This is an interview with André DeRussy, Executive Director of Performance Sales at Pandora. He is scheduled to be a panelist at our upcoming Postback event, July 17-18. To begin, tell us a little bit about yourself and what you do. I manage Pandora’s performance sales initiatives. My sales teams partner with direct-response and app developer advertisers of many sizes and ...
This is an interview with Leslie Albertson, Sr. Mobile Marketing Manager for Mosaic by Mixbook. She is scheduled to be a panelist at our upcoming Postback event, July 17-18. To kick things off, tell us a little bit about yourself. I’m lucky enough to be at the forefront of the fastest changing, most dynamic consumer behavior since the dawn of the Internet – mobile.
Over the past several months a number of major players in the mobile marketing space released new mobile app install ad formats designed to simplify the user experience and encourage more app installs. Considering that global mobile ad spend jumped 105% in 2013 and is projected to increase another 75% in 2014, the need to continuously innovate has never been more important.
At the heart of mobile analytics is the desire to identify meaningful patterns in data. However, pinning down a precise definition for the term “mobile analytics” can be challenging. Part of this difficulty is appropriately attributed to the fact that “mobile analytics” is used by various organizations to describe different types of data discovery that all operate under the mobile umbrella.
Facebook held its f8 Developers Conference last week for the first time since 2011. One announcement from the conference that has generated a fair amount of conversation is Facebook’s intent to offer an “Anonymous Login” option. The announcement actually mentioned three features related to user privacy: Anonymous Login, a new version of Facebook Login, and a centralized cont ...
Earlier this year, researchers at eMarketer announced that global spend on mobile advertising is on pace to reach $31.45 billion in 2014 – an incredible 75% increase from last year. Other experts estimate that global mobile ad spend will reach a staggering $41.9 billion by 2017. If reality maps anywhere close to these growth projections, one thing is certain: you can expect ...