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When it comes to email marketing, there’s more than one way to measure success. A multitude of metrics can indicate overall performance and present areas for improvement after the launch of a campaign. Taking a look at click-through-rates or open rates, how conversion rate was impacted by a certain email, or how much website traffic is being generated can identify the effective ...
Remember when you set up your first email account? You’ve probably been through countless email addresses since then for various reasons--a change in taste, or more likely, a need for an email address that sounded more professional. Your email addresses back then was essentially your username, so we had “dorky” IDs that we likely would be embarrassed to share as contact information today.
When businesses think of digital marketing, search advertising is usually the first option that comes to mind. Well-known brands such as Amazon.com and Best Buy had over 7 billion impressions online in 2013 alone, so it is little wonder this is the case. With a projected search advertising spend for 2015 that is estimated $25 billion, running search advertising campaigns is sti ...
The 2014 holiday shopping season is now in full swing, and while the best ecommerce shopping days of the year such as Black Friday and Cyber Monday have come and gone, there is still time for consumers to purchase last-minute Christmas gifts. In our holiday shopping infographic, we covered how ecommerce would impact the best holiday shopping days in 2014 and in the years to come.
Though 2014 is coming to a close, 9 of the best online shopping days of the year are still to come, and online retailers still have much to do before the year is over. More shoppers are avoiding the craziness of the Black Friday shopping experience by ordering online instead, and the brave ones that do go to brick-and-mortar stores will use their mobile devices while there to ...
In today’s age of online marketing, the responsibility of maintaining a strong digital presence is very difficult to manage along with the hectic schedule of running a business. Simply having a website is no longer enough to effectively engage your business’ audience while generating quality leads.
Blue Fountain Media held its 3rd Annual Digital Marketing Trends Forum this year at the Gansevoort Park Ave Hotel on September 16-17. In the past, the event has only been one day. However, due to a large RSVP count this was the first time the seminar was held for two days. The forum's speakers were compromised of the Blue Fountain Media team and special guest speaker, Jon-Mic ...
This post was originally posted on 1/13/2009. Updated on 9/9/2014. It's amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns you can find on major search engines without even really looking for them. It's obvious why Google runs those free AdWords credit promotions for new users; if you don't know what you're doing, that money goes pretty quickly.