Andrew King

  • 7 Tips To Get The Most Out Of Survey Emails

    Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate.

    Andrew King/ Marketing Landin EMail- 18 readers -
  • Why You Should Quit Coding Emails

    The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can actually make a measurable impact on the performance of their email program. A common scenario in the email coding world.

    Andrew King/ Marketing Landin EMail- 9 readers -
  • How To Stay Relevant When Your Email Subscribers Are Always On The Move

    It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats about the percentage of email opens on mobile devices — in general it’s over 50% for most companies and sometimes much higher. What’s not discussed as often is how mobile devices and general global mobility are making many of your emails irrelevant.

    Andrew King/ Marketing Landin EMail How To's- 11 readers -
  • The Road To Email Design Superstardom & A Look Into The Future

    Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive disclosure and live content. Those emails might have impressed you, but also left you wondering “how can I apply some of those techniques to my own campaigns?” So, to help you become an email design superstar I’ve put together a list of steps th ...

    Andrew King/ Marketing Landin EMail- 12 readers -
  • 5 Emails Pushing The Boundaries Of HTML & CSS

    I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do to fix that issue. Despite the limitations of many email clients these days (even the new Inbox by Gmail app doesn’t support media queries!), I’ve still seen ...

    Andrew King/ Marketing Landin EMail- 9 readers -
  • Bigger Companies Should Take Note Of These Great Emails From Startups

    I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around — could learn a few things from their examples. Cool Logo Obviously, the first thing every startup needs is an über cool-looking logo that’ ...

    Andrew King/ Marketing Landin EMail- 15 readers -