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Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate.
The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can actually make a measurable impact on the performance of their email program. A common scenario in the email coding world.
It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats about the percentage of email opens on mobile devices — in general it’s over 50% for most companies and sometimes much higher. What’s not discussed as often is how mobile devices and general global mobility are making many of your emails irrelevant.
Some of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive thousands of people to their pages every day by focusing heavily on content creation, SEO optimization, and constantly engaging with readers on social media and forums.
As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in favor of all these things and usually agree with most of my recommendations. However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform.
Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive disclosure and live content. Those emails might have impressed you, but also left you wondering “how can I apply some of those techniques to my own campaigns?” So, to help you become an email design superstar I’ve put together a list of steps th ...
I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do to fix that issue. Despite the limitations of many email clients these days (even the new Inbox by Gmail app doesn’t support media queries!), I’ve still seen ...
I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around — could learn a few things from their examples. Cool Logo Obviously, the first thing every startup needs is an über cool-looking logo that’ ...