andrew littlefield

  • How to Fix a Broken Lead-Nurturing Strategy

    When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Fifty thousand years ago, a sheet of ice one thousand feet thick sat right on top of the five boroughs. It’s far end extended down across Brooklyn and Queens, pushing soil, boulders, and anyt ...

    The Content Strategist- 21 readers -
  • What You Gain (and Lose) With Ungated Content

    For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer.

    Relevancein Social EMail Content- 9 readers -
  • What You Gain (and Lose) With Ungated Content

    For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer.

    The Content Strategistin Social EMail Content- 11 readers -