andrew mcdermott

  • 7 Steps That Will Hook Readers On Your Content through the Magnetic Force of Fascination

    Throughout your journey to overcome online obscurity, you produce a lot of content. Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results. But what if your posts aren’t getting the engagement you need to take your digital media platform to the next l ...

    Copybloggerin Content- 18 readers -
  • Designing Loyalty: Where Conversion and Relationship Marketing Meet

    Frank Pallini was nervous. Liberty Mutual insured his car and home. But his auto insurance policy was getting expensive. “Liberty Mutual can insure my home, but I’ll save $1,000 right now if someone else insures my car.” He wanted to save money, so he did what most would do. He made the switch. Liberty Mutual wasn’t happy. They expected, no, demanded loyalty from their customers.

    The Daily Egg- 34 readers -