andrew osmak

  • Every call is becoming data: Rich customer data revolutionizes call analytics

    Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and predict purchase intent in real time. In short, a call becomes more than just a call — it becomes data. Caller data is the kind of business intelligence that has been missing from call analytics and will change how businesses interact with consumers.

    Marketing Land- 7 readers -
  • ROI beyond likes and shares: 5 ways calls validate social ad spending

    Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase of 20.9 percent in the social media share of marketing budgets over the next five years. Facebook has already experienced this influx of advertising money, recently reporting a year-over-year increase in ad revenue of 57 percent. Yet only 3.

    Marketing Landin Social- 7 readers -