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Google has been on a mission to spread the use of HTTPS, especially for business websites. Last year it began giving a slight SEO boost to HTTPS pages in its free organic search listings. Now Google is taking a much more visible step that will hurt your business website lead generation and sales if you don’t take action.
Google just announced the biggest changes to AdWords since, well… AdWords (born 2001 A.D.). Remember that sunny day a few months ago when all the ads in the right column of the Google search results pages suddenly up and vanished? Poof! That was just a warm-up stretch. Last week Google announced the details of the next phase of their “mobile-first” strategy.
I lost $13,757 on Google AdWords with my first business. That totally sucked, especially since I was self-funding. Someday I’ll write a post about it so you can learn from my painfully embarrassing mistakes. I was new to AdWords at the time, so of course I made many technical mistakes. But my biggest mistake was simply not understanding the following: Google AdWords coul ...