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Google just announced the biggest changes to AdWords since, well… AdWords (born 2001 A.D.). Remember that sunny day a few months ago when all the ads in the right column of the Google search results pages suddenly up and vanished? Poof! That was just a warm-up stretch. Last week Google announced the details of the next phase of their “mobile-first” strategy.
I lost $13,757 on Google AdWords with my first business. That totally sucked, especially since I was self-funding. Someday I’ll write a post about it so you can learn from my painfully embarrassing mistakes. I was new to AdWords at the time, so of course I made many technical mistakes. But my biggest mistake was simply not understanding the following: Google AdWords coul ...
Few website features are as popular as rotating banners. And few are so effective at killing your online lead generation. Rotating banners are also known as “image carousels” or “sliders”. They allow you to show multiple banner messages to your website visitors by presenting them one at a time. They usually rotate automatically at fixed time intervals.
OVERWHELMED visitors = CONFUSED visitors = LOST visitors! This is a common website lead generation problem. And it’s hard for you, the business owner, to fix by yourself. Why? Because you’re in love with your website content. All of it. And you want all your website visitors to read it from beginning to end and love it, too. But they never will.
Chicken Little, the sky is falling! In case you missed it, Google recently changed its search algorithm to favor websites that have mobile-friendly pages. This means that mobile-friendly web pages will appear higher in search results when a user performs a search on a mobile device. (Searches on desktop devices are not affected.
A “landing page” is the first page that a new visitor to your website experiences. A “Google AdWords landing page” is the first page that you send new visitors to when they click on your Google PPC ad. You need a visitor’s first experience with your business to be fantastic. You want an ideal prospect to immediately understand why your business offer is perfect for him.
Each January I deliver marketing seminars at MIT, my alma mater. The attendees are undergrads, grads, business school students, alumni, teachers and other members of the MIT community. This year, together with my podcast partner Kenny Goodman, we crafted a very special all-new seminar to address the burning marketing questions that we hear over and over again from new company founders.
I don’t make New Year’s resolutions. No, I’m not a humbug — I just don’t think that successful goals are built upon an arbitrary calendar date. But I do set goals. Lots of ‘em. 5-year goals, yearly goals, monthly goals… which then break down into weekly and daily tasks. This goal process is based on a truly spectacular book that I gush about regularly: “The One Thing” by Gary Keller.
It’s a safe bet that you’ve requested a whole bunch of lead magnets recently, even if you didn’t know it. What’s a “lead magnet,” you say? A lead magnet is a valuable piece of content that a business offers in exchange for your email address. It’s that simple. A lead magnet could be a special report (like my current lead magnet), a white paper, a tool kit, a cheat sheet ...
Do you want your business website to show up in Google search results? Then you’ve probably struggled with how to best achieve that – with SEO, PPC, or a mix of both? And you’ve likely spent time reading various opinions online, only to come away even more confused. In this post I’ll help you determine the right answer for your business objectives.
A short video from marketingforhippies.com where we look at why ...
If you run a successful small business, then you already know you can’t do everything yourself. Why do you hire outside experts for accounting, insurance and legal issues? Because it’s more profitable (and more fun) f ...
As a small business owner you love Google… and you hate Google. You know that loads of great prospects are searching for your exact services on Google. Yet, day in and day out, they’re not finding you. Could anything be more frustrating? (Also see How AdWords Became Critical for Your Business in 2013) Well, it’s time to make your peace with Google and embrace Google AdWords with open arms.
I know something about you. I know that you never have enough time. How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t? How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomo ...