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At UpCity, we’re constantly working to push our local inbound marketing platform to become an even better one-stop solution for marketers to help conduct and manage client engagements. Thanks to feedback and input from our agency partners over the last 12 months, we’ve found that there is still a huge need for agencies to leverage robust website crawling and technical analysi ...
Some of you may have already noticed something different about the results your search engine has been producing, and if you think your business listing has disappeared, never fear: a simple update may be the culprit. At the end of September, Google released a major update to their search algorithm called “Possum” that affects local search rankings in a major way.
Last month, we announced the most exciting changes to our Top Local Agency marketplace to date, with an all-new agency ranking algorithm, certification program, and more. This month, we’re keeping the exciting changes coming with more new features and functionality requested by our partner agencies and small business users alike! New Lists for Paid Advertising/PPC Agencies On ...
If you’re a marketer and you spend any time on Twitter at all, you’re probably aware of the sheer amount of noise and static that fills your timeline every single day. It seems like everyone with a Twitter handle and a free hour of time during the week has begun running a ‘Twitter Chat’, or a real-time collaborative Q&A session that brings people together to discuss a top ...
One of the best ways for a small or medium business (SMB) with a local focus to help drive growth is to leverage the benefits of Local SEO. And this isn’t just the industry perception: research from Google, the search marketing leader, shows that SMBs who focus on Local SEO performance fare better than businesses who chose not to.
The UpCity team has been hard at work making some great improvements to our Top Local Agency marketplace, and today we’re ready to unveil what’s next! What started out as few blog posts highlighting great web designers and SEO companies has evolved into a resource that has generated over 500,000 unique visits and has driven over 2,000 leads.
We all know that first impressions are everything, so it’s no surprise that the way you onboard new SEO clients dramatically affects the way your relationship will develop. Following the 5 steps outlined below will help you design an onboarding process that builds relationships and leads to more successful campaigns. Understand The Client Get to know your client on a personal level.
This week’s roundup includes tips to optimize your website from a Mobile #SEO standpoint, leverage your Content, and avoid common #Local SEO mistakes. Learn how to enhance your B2B #Email Marketing efforts, and create an effective Social Media strategy. We’ve covered all of this news and, much more, below! #Content Marketing: Kevin Ho highlights different types of Conten ...
Why Do I Care so Much about Content Creation? At the risk of sounding like a broken record, I want to again stress the importance of quality content creation, especially with regard to SEO and search marketing in general. With every algorithm update that Google issues, the movement towards ‘natural’ SEO that is truly user intuitive inches a little closer.
The UpCity team has been hard at work with Duct Tape Marketing to build a great local inbound marketing solution for consultants in the Duct Tape Marketing network, and today we’re excited to officially announce our strategic partnership! To support small to mid-sized businesses looking for help, UpCity is providing Duct Tape Marketing software support for the Duct Tape Marketing System.
How Could a 301 Redirect Be a Bad Idea? When you are making major structural changes to a website, ensuring that you’ve gracefully depreciated any old pages is absolutely essential. A lot of people will tell you that using 301 redirects on all removed URLs is the best way to stay on Google’s good side in terms of 301 redirect strategy.
Google Assistant is the latest entry into the search and information voice delivery systems that began with Siri, an Apple invention for voice recognition search that was launched in 2011. Siri has struggled with accuracy, often misunderstanding requests and delivering results that are completely unrelated, creating frustration and amusement.
Internet marketing and social media evolves and changes on a regular basis, and the only way businesses can keep up is to stay informed. What’s working today? Let’s take a look at some content marketing trends in 2016 that are getting results. Content is still king. Good content is basically content that readers want to read and share with their friends.
Daniel Threlfall for Upcity.com SEO services are becoming some of the most sought after and desirable skills in the modern market. This is especially true for small business owners with little technical knowledge who want to ensure that their websites generate sales and stay relevant in the competitive online world.
If you have a business, you might already have a Google My Business account . If you previously had a Google Places account, you’ve been automatically switched to Google My Business. However, if you haven’t visited your account in a while, it’s time to make sure your information is current and correct.
When it comes to building inbound links, many search marketers (myself included) would put link building near the bottom of the list of ‘SEO tasks I actually enjoy doing’. In the age of Penguins, Pandas, and Hummingbirds (oh my!), it’s only getting more and more difficult to identify and act on quality link building opportunities.
Combining good writing with SEO best practices takes skill. In 2016, it is far more important to provide your readership with quality, informative content than it is to stuff articles with keywords. You really only need three keywords, and only use them a couple of times now. Ten years ago, it wasn’t like that.
Growing and maintaining a thriving website with plenty of traffic and an excellent conversion rate takes a commitment that will continue for the life of the site. While it is certainly true that your maintenance schedule need not take as long as the original creation of the site, there is much that can be done in a short amount of time to stabilize or improve your SEO ranking ...
Many citation sites have moved to paid subscription models in recent years, but some of the best are still free! So take advantage of any or all of them, and enjoy the local SEO benefits your business will gain along the way. Here are 20 great local citation sites you can still submit to for free in 2016.
This week’s roundup includes tips to help you develop an effective Content Marketing strategy, gain more visibility in Local Search, and drive more traffic to your website from Social Media. Learn how to build a successful Email Marketing campaign to drive sales and test the responsiveness of your mobile website.