andrew peron

  • 5 Variables Every Digital Marketer Should Be Testing

    If you are a digital marketer, what and how you test your marketing efforts can mean the difference between success and failure. If you don’t know what’s working and what’s not, you might just as well be throwing your marketing spend in the trash. Split testing can tell you determine what is driving your marketing success; however, it’s sometimes difficult to choose which variables to test.

    UpCity Daily Tipsin EMail- 11 readers -
  • Top 25 Inbound Articles – Week of 03/17/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create successful ads on Social Media, keep your Email List healthy and productive, and optimize your Local SEO strategy for voice search.

    UpCity Daily Tipsin SEO EMail Content- 18 readers -
  • UpCity Partners with Yext to Provide Location Management

    As location management becomes more and more challenging, we believe a knowledge management platform like Yext is key for small businesses and agencies to leverage to effectively promote a location online. Therefore, UpCity has partnered with Yext in two ways: as a technology partner via an integration with our UpCity platform, as well as by promoting Yext Certified Partners ...

    UpCity Daily Tipsin Social- 16 readers -
  • 20 Hospitality Blogs You Should Be Reading

    With ever-increasing competition in the lodging and leisure industry, creating a unique marketing strategy for a hospitality company can be a difficult project. Our team has searched all over the web to find great hospitality marketing blogs to help keep you up to date on the latest industry trends and best practices, new tools and marketing platforms, and strategies to help ...

    UpCity Daily Tips- 16 readers -
  • Top 25 Inbound Articles – Week of 03/03/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create a Social Media Branding strategy from scratch, personalize your Emails for the right audience, and create viral Content.

    UpCity Daily Tipsin SEO EMail Content- 12 readers -
  • 20 Dental Marketing Blogs You Should Be Reading

    A surprising number of dentists, doctors and physicians need up-to-date news about the dental marketing world. Today, health information drives policies. It’s important to read up on the industry’s newest trends. More importantly: It’s a good idea to check out the latest, greatest initiatives in dental marketing. A lot of information is available, and finding it can be overwhelming.

    UpCity Daily Tips- 20 readers -
  • Top 25 Inbound Articles – Week of 02/17/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to repurpose your content on Instagram and YouTube, rank high in Local Search, and create an Email marketing strategy.

    UpCity Daily Tipsin Social SEO EMail Content- 15 readers -
  • Top 25 Inbound Articles – Week of 02/10/17

    This week’s roundup includes tips to generate leads using LinkedIn Groups, rank high in Local Search, and improve your Email Open Rate. Learn how to grow your email list using Social Media, and benefit from the synergy of Content Marketing and PR. We’ve covered all of this news and, much more, below! Content Marketing: Sujan Patel’s blog emphasizes the need for marketers ...

    UpCity Daily Tipsin SEO EMail Content- 15 readers -
  • Introducing National Agency Lists to the Top Local Agency Marketplace

    For more than 12 months, the Top Local Agency marketplace has been a growing resource for small/medium business owners across North America who are shopping for digital marketing services. In 2017, we want to make the marketplace an even more robust, valuable resource – not only for owners, but for agencies who have happy clients and reputations that extend beyond their local service area.

    UpCity Daily Tipsin Paid Search- 12 readers -
  • Top 25 Inbound Articles – Week of 02/03/17

    This week’s roundup includes tips to increase Conversions for your website, rank well in Mobile searches, and achieve Email Marketing goals. Learn how to improve your online presence with Social Media, and create an effective Content Marketing Strategy with a clear purpose. We’ve covered all of this news and, much more, below! Content Marketing: Mike Murray discusses way ...

    UpCity Daily Tipsin EMail Content- 13 readers -
  • Top 25 Inbound Articles – Week of 01/27/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create your first landing page and optimize it for Conversions, improve your Mobile SEO rankings, and the ROI of your Email Marketing campaigns.

    UpCity Daily Tipsin EMail Content- 13 readers -
  • Top 25 Inbound Articles – Week of 01/20/17

    Be Part of Our Roundups! Have a great digital marketing article you'd like us to include in our roundup? Tag your post with #toplocalagency on Twitter! This week’s roundup, includes tips to write inspiring meta descriptions, engage your Email subscribers, and improve Conversions using dynamic content.

    UpCity Daily Tipsin SEO EMail Content- 19 readers -
  • Top 25 Inbound Articles – Week of 01/13/17

    This week’s roundup includes tips to optimize your website for Google Mobile-First Index, boost Email newsletter subscriptions, and convert website visitors into valuable leads. Learn how to create an active Pinterest presence, and avoid minor SEO mistakes that can have a negative impact on your business.

    UpCity Daily Tipsin EMail Content- 16 readers -
  • Inbound Marketing Success Hinges on a Captivating Website

    10 First Visit Conversion Tips created by Straight North, an SEO company headquartered in Chicago. Outbound marketing involves a very aggressive mindset, which is a turnoff to many prospects — and one of the reasons outbound marketing has rightfully fallen out of favor. But inbound marketing can suffer from the opposite problem — too much complacency when it comes to conv ...

    UpCity Daily Tipsin Paid Search- 23 readers -
  • Introducing Reviews to the Top Local Agency Marketplace

    2016 was a huge year in growth for our Top Local Agency Marketplace, with hundreds of thousands of users driving thousands of qualified leads to agencies across North America. In the last 12 months, our marketplace has grown to include agencies in more than 50 major markets, specializing in a variety of areas of digital marketing services.

    UpCity Daily Tips- 17 readers -
  • Top 25 Inbound Articles – Week of 12/23/16

    This week’s roundup includes tips to increase mobile Conversions, grow your Email list, and deal with negative reviews online. Learn how to capitalize on the latest Facebook page design changes, and provide maximum exposure to your newly written article. We’ve covered all of this news and, much more, below! Content Marketing: Learn how to successfully promote your brand, ...

    UpCity Daily Tipsin SEO EMail Content- 21 readers -
  • 20 Best Insurance Blogs You Should Be Reading

    Insurance marketing is something that many agents struggle to understand. This listing of 20 of the best insurance marketing blogs is a great resource for new marketers and agents who are also marketing professionals looking to expand their skill set to include marketing specific to insurance agents and insurance businesses.

    UpCity Daily Tips- 16 readers -
  • Top 25 Inbound Articles – Week of 12/09/16

    This week’s roundup includes tips to understand why website visitors do not convert, create an effective Email reactivation strategy, and rank for your competitor’s keywords in Organic Search. Learn how to enhance the brand building power of LinkedIn, and improve your Content Marketing strategy.

    UpCity Daily Tipsin SEO EMail Content- 14 readers -
  • SEO Stories in 2016 – Failures, Victories, and Algorithm Explosions

    The SEO realm is a dynamic place. You probably already know that Google changes its algorithm 500 – 600 times a year. That comes out to more than 1.4 updates each day! It should come as no surprise that some pretty epic changes have occurred throughout the course of 2016. The constant flux makes way for plenty of opportunities, but it can also be a little maddening at time ...

    UpCity Daily Tipsin SEO- 13 readers -