andrew raso

  • 25 Power Words to Drive More Engagement With Your Social Campaigns

    Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have been wrestling with long before we started reaching out to audiences on social media.

    Jeffbullas's Blogin Social- 6 readers -
  • 26 Different Lead Magnet Ideas That’ll Drive Dramatic Results

    Keeping track of potential leads is important, especially considering that less than 5% of visitors to your website will make a purchase on their first visit. But creating a signup form for your blog updates isn’t enough to draw volumes of new leads. More and more people are using feed aggregators to read their favorite blogs, making signing up for email updates seem pointless.

    Jeffbullas's Blogin EMail- 5 readers -
  • How to Measure Engagement the Right Way

    The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it? But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these discl ...

    Content Marketing Institutein Social How To's- 16 readers -