andrew ruegger

  • How marketers should be thinking about voice search

    Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn down easier ways of doing things! Marketers need to be thinking about this s ...

    Marketing Landin How To's- 63 readers -
  • The future of paid search buying

    What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds….

    Search Engine Landin Paid Search SEO- 12 readers -
  • How to create your own digital newsroom

    There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it impacts them. The internet has revolutionized companies’ and individuals’ ability to get news, and it has dramatically increased the volume of publishers and publications.

    Marketing Landin How To's- 14 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Marketing Landin Google- 15 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Search Engine Landin SEO Google- 14 readers -