andrew ruegger

  • The future of paid search buying

    What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds….

    Search Engine Landin Paid Search SEO- 9 readers -
  • How to create your own digital newsroom

    There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it impacts them. The internet has revolutionized companies’ and individuals’ ability to get news, and it has dramatically increased the volume of publishers and publications.

    Marketing Landin How To's- 8 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Marketing Landin Google- 14 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Search Engine Landin SEO Google- 9 readers -
  • Using Search Data To Explain Media Impact

    Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other media channels, such as television.

    Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
  • Using Search Data To Explain Media Impact

    Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other media channels, such as television.

    Search Engine Landin SEO Google- 11 readers -
  • How To Leverage The Google Search Analytics API

    In the past 18 months, Google has made many changes regarding what data it provides to you about your websites and your visitors. With the change to SSL and (not provided) in analytics, many organic search analysts turned to Google Webmaster Tools (now Google Search Console), which still provides a sampled version of the more prominent keywords visitors use to connect to you ...

    Search Engine Landin SEO Google How To's- 23 readers -
  • Get Ready For A “Blueshift” In Marketing

    In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said, “If everything seems under control, you’re not going fast enough.” Due to the emerging Internet of Things, the record number of mobile phones, internet availability, and the move toward a single device for all media, traditional 12-month m ...

    Marketing Land- 8 readers -
  • How To Ignite Innovation in Large Agencies

    The most frequent request we get from clients is to provide innovative solutions to their business objectives — which is challenging, but usually for the wrong reasons. The term “innovation” means new, and for a business, “new” typically means change. This is always difficult, as any shift requires the alignment of many moving parts.

    Marketing Landin How To's- 22 readers -
  • Why Pay For GUIs Instead Of APIs?

    If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins with, “What’s the difference between an API and a UI agreement, and why are the pricing models so different?” GUI, or UI, stands for Graphical User Interface, a software platform that presents the back-end data in a visually coherent way to users.

    Marketing Land- 15 readers -
  • What Does Winning In Search Look Like?

    One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice to have a universal response for every client, the problem is that the answer is vastly subjective. An obvious answer would be that you have a good return on investment.

    Marketing Landin Paid Search- 7 readers -