Andrew Shotland

  • When going HTTPS, don’t forget about local citations!

    Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect or canonicalize the HTTP URLs to their HTTPS versions.

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • Local citations are dead; long live local citations!

    In June, we published a large statistical study on how Google’s local algorithm works. The study data suggested that citations did not appear to correlate with good local rankings. Seems like just yesterday Moz local guru David Mihm called out that local citations were in fact the new link. The TL;DR was that Google was likely using mentions of a business’s information on “l ...

    Andrew Shotland/ Search Engine Landin SEO- 10 readers -
  • How does Google’s local algorithm work in 2016?

    Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We looked at over 100 factors across 30,000 businesses to try to figure out how local businesses can rank better in Google, and the results were both surprising and perhaps not so surprising.

    Andrew Shotland/ Search Engine Landin SEO Google How To's- 17 readers -
  • Ask The SEOs at SMX Advanced

    Covering the “Ask The SEOs” session at SMX Advanced is like covering a geek version of a late night talk show with your host, Danny Sullivan. I’ll try to keep up. On the panel we have: Greg Boser, Foundation Digital Todd Friesen, Director of Digital Strategy & SEO, Salesforce Laura Lippay, Organic Search & Technical Optimization Lead, Netflix Adria Kyne, SEO Manager ...

    Andrew Shotland/ Marketing Landin SEO- 10 readers -
    Earlier about the same topic:
  • Ask The SEOs at SMX Advanced

    Covering the “Ask The SEOs” session at SMX Advanced is like covering a geek version of a late night talk show with your host, Danny Sullivan. I’ll try to keep up. On the panel we have: Greg Boser, Foundation Digital Todd Friesen, Director of Digital Strategy & SEO, Salesforce Laura Lippay, Organic Search & Technical Optimization Lead, Netflix Adria Kyne, SEO Manager ...

    Andrew Shotland/ Search Engine Landin Paid Search SEO- 12 readers -
  • Do you have the right local SEO tools for the job?

    Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual sacrifice to the SEO gods in order to recover lost rankings. Somehow, that one never took off.

    Andrew Shotland/ Search Engine Landin SEO- 10 readers -
  • The SEO risks & rewards of buying multi-location companies

    Sports Authority, the US sporting goods retailer with 450+ locations, recently announced it was seeking a buyer after filing for bankruptcy. When it comes to acquisition deals like this, the buyer looks at a number of factors to help determine the value of the asset; however, they often do not consider the SEO benefits and risks as part of the equation.

    Andrew Shotland/ Search Engine Landin SEO- 7 readers -
  • Don’t trust Google to structure your local data

    I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1 organic listings.

    Andrew Shotland/ Search Engine Landin SEO Google- 33 readers -
  • Google Posts are going to kill (at) local SEO

    When Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active and added a ton of content to the service, you were going to show up better in Google’s main search results. Things didn’t really play out that way, particularly for local businesses, most of which didn’t have a clue as to what Google+ was ...

    Andrew Shotland/ Search Engine Landin SEO Google- 29 readers -
  • Franchise SEO: For Masochists Only

    If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for multi-location franchises is the right job for you. While SEO for any multi-location organization can be tricky, the complicated dynamics of franchises can make a SEO engagement the equivalent of playing 3-D chess on the surface of a Rubik’s Cube.

    Andrew Shotland/ Marketing Landin SEO- 20 readers -
    Earlier about the same topic:
  • Franchise SEO: For Masochists Only

    If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for multi-location franchises is the right job for you. While SEO for any multi-location organization can be tricky, the complicated dynamics of franchises can make a SEO engagement the equivalent of playing 3-D chess on the surface of a Rubik’s Cube.

    Andrew Shotland/ Search Engine Landin SEO- 14 readers -