andrew waber, market insights and media relations manager

  • The Truth About Transparency in Digital Advertising

    This article originally appeared in Marketing Land. Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light of a report on the subject from ...

    Nanigans- 13 readers -
  • As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

    This article originally appeared on Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of Audience Network to include n ...

    Nanigansin Social- 17 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing conversion rates for performance ...

    Nanigansin Social- 20 readers -