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When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those are, there’s one thing that always gets overlooked.
You know it’s not realistic, right? Consistently creating super-engaging content that gets your audience’s pulse pumping, sends intellectual stimulation levels soaring, and generally blows the socks off readers every single time. I mean… it would be nice… sure. But it just isn’t realistically going to happen every time.
It’s practically a blogging commandment. Thou shalt write great headlines. And even if those words have never been etched into stone, it’s still rock-solid advice. After all, if your headline fails to grab attention, the rest of your post is frankly irrelevant. Knowing this, you take your headlines seriously. You study proven headline formulas. You use power words to add emotion.