Andrew Warren Payne

  • 10 secret ingredients of a 10x marketer

    What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost.

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 15 readers -
  • How is Marks and Spencer using in-store tablets for shopping?

    Previously on the Econsultancy blog we’ve reviewed the Marks & Spencer mulitchannel experience after its site redesign. And while the market is still out on the new website, we think moving towards an improved digital offering is of critical importance to the company's longer term success. Keeping my eye on the retail landscape, one area that has been spoken about is the ...

    Andrew Warren Payne/ Econsultancyin How To's- 2 readers -
  • Eight key takeaways from Digital Cream Melbourne

    Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips. Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together t ...

    Andrew Warren Payne/ Econsultancy- 8 readers -
  • What’s new for agencies in 2014?

    Last week we published our Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry. While many of the names are similar, the emergence of new players and the shifting of rankings indicates that the market is still undergoing continuous change. There is also some discussion about the changing nature of the agency model.

    Andrew Warren Payne/ Econsultancy- 3 readers -
  • Top 100 UK digital agencies income reaches £1.48bn

    Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow. With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.

    Andrew Warren Payne/ Econsultancy- 7 readers -