- Our Blog
Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo. If you missed it, it’s now available on demand where you can listen to the high level overview from me, and actionable information from Marketo’s VP of demand generation Heidi Bullock and HeroK12’s head of marketing Bryan Lanadburu.
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. In order to address this, ClickZ Intelligence has just published its Future of the Retail Customer Journey report, available to subscribers.
What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost.
Previously on the Econsultancy blog we’ve reviewed the Marks & Spencer mulitchannel experience after its site redesign. And while the market is still out on the new website, we think moving towards an improved digital offering is of critical importance to the company's longer term success. Keeping my eye on the retail landscape, one area that has been spoken about is the ...
Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips. Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together t ...
Last week we published our Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry. While many of the names are similar, the emergence of new players and the shifting of rankings indicates that the market is still undergoing continuous change. There is also some discussion about the changing nature of the agency model.
Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow. With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.