- Our Blog
We’ve all been there: burning the proverbial midnight oil, writing, rewriting, and editing a new blog post. A final proofread, and you hit publish. Then, you wait for the likes, shares, and retweets: the whole social media frenzy. You compulsively check your social media dashboards, again and again, hoping to become a significant signal on the radar of an industry influencer.
Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714 visits. The problem was that the number wasn’t growing. At the start of February 2015, Canva began a new strategy that in 60 days would grow the visits to 800,000.
What do you do when you start a blog? Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other… stuff, before they sit down and think it through. I’ve learned that when you do this, it’s easy to end up with a really pretty blog….with very few readers.
Let’s face it. Your blog is stagnating. You keep checking your traffic for signs of growth but … zip. Nada. The chart is as flat as a pancake. You desperately need to do something different, but what? Be honest – you’re baffled by all the options. And the endless stream of advice from the traffic experts only makes things worse. Don’t worry though. You’re not alone.