Andy Betts

  • 7 Steps to Building a Content Marketing Culture That Works

    If you’ve ever worked with a company where no one knows who is supposed to own what content or how content aligns with company objectives, you’ve probably seen tension build between departments and within teams, and you’ve probably seen content produced that’s aimless and inconsistent. In large B2B organizations especially, no one person or team owns all the content.

    Andy Betts/ Content Marketing Institute- 28 readers -