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There dozens of ways to promote your content. That’s probably why you’re not doing it. July 20, 2015 By Andy Calloway Leave a Comment Are you using Twitter, LinkedIn, Google+, Facebook? Do you regularly post to Instagram, Pinterest, Flickr? Are you writing blogs on your site as well as writing guest posts for others? No? Then chances are you’re probably doing nothing.
In a move that almost broke the Internet, Google advertised a job. They wanted someone to help them rank their pages in Google. Yes, really. Google is trolling! It’s like SEO inception! How ironic, Google needs an SEO! Those are just some of the themes that emerged in the past 24 hours since we reported on Search Engine Land that Google is looking to hire an SEO Manager.
Smartphones have revolutionised not just how we communicate, but how we interact on a daily basis with technology. Applications that in the past would have required desktop computers and complex hardware, are now available in small packages that fit in our pockets. The pace of change has been relentless and just when you think everything’s been done and every app was now avail ...
Over the last few years, I’ve been performing website audits for customers looking to find out why their sites are not being found in the search results. I thought I’d have a look through them and see what the most common problems where and how to fix them. Here are the top three. The surprising thing is; they’re incredibly common and yet easy to remedy.
More changes from Google, quality wins again! May 19, 2015 By Andy Calloway Leave a Comment Google is relentless in its pursuit of quality content, and this is borne out by its constant updating of its algorithm. The company was rumoured to be up to something a couple of weeks ago when people noticed that ranking was changing on a number of articles and blogs.
Share Your Posts to Medium – Now! February 25, 2015 By Andy Calloway Leave a Comment Content, content, content. I waffle on about it all the time. Done a blog post? Great, post it elsewhere but you know what, it’s all too difficult. Well, it’s just got a bit easier… When you’ve just written a blog post, not many people are going to read it straight away, so you want to get ...
On Thursday 26th Feb, Google made a pretty big announcement. It was so significant that the nerdosphere went crazy, however to most in the business world it meant absolutely nothing. Again, it’s one of those technical things that just flies over the head of many business owners, but you know what? You should listen up to this.
The Best Way to Get Great Google Rankings? Give People Great Content March 11, 2015 By Andy Calloway Leave a Comment The world of SEO has moved considerably in the last few years. We’re now at the point where most digital marketing companies don’t even use the term “SEO” any more because it brings with it some rather uncomfortable baggage.
We live in a world that is full of bad guys. The news is always reminding us through graphical imagery, just how desperate people can be when it comes to blowing things up, stealing things or just being plain nasty. However, another war is being fought in the digital realm, one which puts us all on the front line.
WordPress 4.1.3? WordPress 4.2? Why all the Updates? April 24, 2015 By Andy Calloway Leave a Comment Most of the sites we create are based on WordPress, one of (if not the) most popular website platforms in the World. It’s used by tens of millions of companies and this means it’s also open to attack. Yes, I said it, the bad guys on the web like to have a pop at it now and then.
Even though we’re not in the centre of Birmingham, our little office in Kinver is still heavily influenced by the city. I just had to drive through a big chunk of it on the M6, and something struck me. There’s still an incredible amount of industry here. I wonder if they have websites? There’s a tendency to think that websites are just for tech-heavy companies selling the lat ...
Have you created all your blog posts for this week? I have. In fact, I’m into next week which means I can get on with doing other things like creating content for clients, drinking coffee and having a wash. Too many times though, I’ve sat in front of my computer completely dumbfounded. I know I have to created content for our website, because that’s how it will start to perfo ...
Twitter Not Showing Your Instagram Pics? Here’s How to Fix It January 23, 2015 By Andy Calloway Leave a Comment Instagram, Twitter and Facebook have had a bit of a love-hate relationship over the years. Facebook owns Instagram and yet as much as they try, people will still use Twitter. Instagram allows you to post an image to your timeline and at the same time share it with ...
See that website over there? The one that’s higher up in the ranking than yours? How’s that so? How come they’re getting all the gravy? We’d all like our websites to be number one for something, but more likely than not, some other site is sitting there and we don’t know why. Thing is, Google knows why and for many years now we’ve understood that Google isn’t a magic box that ...
I wrote about the importance of curating content in order to keep on top of your content marketing goals and ensure your blog keeps on growing. The reason for this is that you need to inform your audience of news and information going on in your marketplace, and to be frank, you might not be the best source for that information.
Should Your Business Be Using Instagram? January 13, 2015 By Andy Calloway Leave a Comment The Internet is awash with social networks and as each one is launched and starts to grow, they become the subject of marketer’s scrutiny. Whether you sell a product or a service, each new outlet has to be examined – you never know, might sell more.
Curating content – the way to ensure you have plenty to say January 11, 2015 By Andy Calloway Leave a Comment We are currently moving away from the term “SEO” to describe the effort involved in increasing the rankings of websites. The buzzword of the season is now “content marketing” and everyone pretty much knows what that means.
You’ll very often notice that many people have an idea for a web design before they talk to a web designer. If it’s a “brochure” site then you could argue that the most important principle to keep in mind is the way the site looks. If it sells a service then you’ll want to ensure it has plenty of “calls-to-action” so it’s easy for people to get in touch.
We’re always hearing about mobile and the way it’s completely changing the way we do business (or should be doing business), this article really does dig down to some properly meaty figures. For example, I love this quote: Conversion. 70% of Bing mobile users convert within five hours of their mobile search. PC users take weeks to convert.
Every now and then you come across a post that makes you want to stand up and start clapping. This is one of those posts and I urge you to read it. The great thing is, it comes from Bing and they’re a pretty big search engine. It’s not made up stuff, it’s good stuff that makes sense. 10 SEO Myths Reviewed by Duane F ...