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It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united in quality, but with two separate and equally powerful source ...
De-optimizing your cancellation process: You can check out any time you’d like, but you can never leave. Easy is better. Simplify every process. Reduce friction. Help visitors take action quickly. The easier the website or landing page is to use, the more profitable it will be. But there are exceptions. Some of your visitors want to act in ways that don’t make money for your business.