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It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united in quality, but with two separate and equally powerful source ...
De-optimizing your cancellation process: You can check out any time you’d like, but you can never leave. Easy is better. Simplify every process. Reduce friction. Help visitors take action quickly. The easier the website or landing page is to use, the more profitable it will be. But there are exceptions. Some of your visitors want to act in ways that don’t make money for your business.
Which blog post topics will resonate most with your audience? The answer’s in the data. Image by JD Hancock via Flickr. The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something. Every content marketer knows this feeling. It’s that moment of uncertainty at the beginning of the writing process.
Are you spending too much time fiddling within Google Analytics? Do you want to streamline your analysis experience? Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to. In this article I’ll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking t ...
Some bloggers seem to have all the luck. They get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you. And it sucks, right? Because their content is good, but it’s not great. Certainly it’s not that much better than yours. So what are they doing differently? Why is their content so much more successful th ...
A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the candidate can do search optimization, social media and Analytics.