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  • How JavaScript impacts page loading speed on mobile

    The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page.

    Search Engine Watchin How To's- 27 readers -
  • How to reduce the impact of images on your mobile site speed

    Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering is ...

    Search Engine Watchin How To's- 20 readers -
  • The highs and lows of Google AMP: 1.5 years on

    Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed per day than FIA articles.

    Search Engine Watchin Google- 17 readers -