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To date the leaders of restaurant takeaway and delivery have prospered, largely, on an open approach, that allows customers to choose between mobile web and apps. But a new breed led by UberEats and Amazon Prime won’t allow mobile web access, as they attempt to drive people download their native apps.
The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance.
If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports. While top Chinese retailers, banks and internet companies are keen to share their mobile success with their investors, their US equivalents are often shy to reveal their numbers… especially the biggest US retailers.
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing.
The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website. So perhaps it is time to learn to live with it and make it better. The hamburger was created in 1980 by Norm Cox, for the Xerox “Star” personal workstation ...
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps. These figures come from the latest European data from ComScore (July 2016), and echoes similar findings in a survey of US shoppers by Forrester (August 2015).
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. The right emotive photograph of the right proportions that loads rapidly is a fantastic way to bring your offline identity in a homogenous digital world.
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content.
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search results.
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous definitions and some overlap.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions.
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from catalogues. In 2016 it will be 0%.
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping agency, Ordinance Survey (OS). While mobile development is rooted in methodologies inherited from web and software development – Waterfall or Agile; Scrum and Kanban – there is no industry-standard met ...
This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees ...
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR), it is essential to start planning how you will use organic methods to promote your mobile-friendly site or app ...
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The Catch 22 is that people visit websites/apps found at the top of web search results and they download native apps that appear in app store top 10 category lists.
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits will exceed the costs of developing, promoting and running it.
Over at ClickZ we’ve published a very handy mobile design article by digital consultant and ClickZ writer Andy Favell, entitled six strategy questions to address before you design and build a mobile-friendly site (or app). We thought it was so terribly handy, that we’re going to excerpt it here for you now on SEW. For the full guide, click on the link above.