andy favell

  • Mobile ad viewability: what is it and does it matter?

    Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want to pay for ads that are not ‘viewable’ i.e. they don’t render or are displayed where they are invisible; or for insufficient time to register the message. With brand advertising a mobile ad does not count as an impression and the advertiser thus should not be charge ...

    Search Engine Watchin Affiliate Display Mobile- 16 readers -
  • Google Home Services ads come to mobile search (then disappear again)

    A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens. Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Franc ...

    Search Engine Watchin Paid Search Google- 16 readers -
  • Where is Google heading with mobile local search?

    In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of ...

    Search Engine Watchin Google- 19 readers -
    Earlier about the same topic:
  • Is Google killing mobile organic search?

    Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, ...

    Search Engine Watchin Paid Search SEO Google- 28 readers -
  • Which is the king of mobile: China or US? Where is the biggest opportunity?

    The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance.

    Search Engine Watch- 22 readers -
  • Should the hamburger icon be on your mobile menu?

    The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website. So perhaps it is time to learn to live with it and make it better. The hamburger was created in 1980 by Norm Cox, for the Xerox “Star” personal workstation ...

    Search Engine Watch- 16 readers -
  • M-commerce: has the mobile web finally won?

    Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps. These figures come from the latest European data from ComScore (July 2016), and echoes similar findings in a survey of US shoppers by Forrester (August 2015).

    Search Engine Watch- 17 readers -
  • When will responsive websites respond to user context?

    Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content.

    Search Engine Watchin Mobile- 14 readers -
  • Why and how to comprehensively test the mobile usability of your site

    Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search results.

    Search Engine Watchin How To's- 13 readers -
  • The three Us of mobile design: UX v usability v UI

    Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous definitions and some overlap.

    Search Engine Watch- 17 readers -
  • Understanding the mobile customer journey

    This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions.

    Search Engine Watchin Social- 45 readers -
  • How mobile transformed an 80 year-old catalogue retailer

    In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from catalogues. In 2016 it will be 0%.

    Search Engine Watchin Display How To's- 13 readers -
  • The key ingredients of mobile design and UX methodology

    Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping agency, Ordinance Survey (OS). While mobile development is rooted in methodologies inherited from web and software development – Waterfall or Agile; Scrum and Kanban – there is no industry-standard met ...

    Search Engine Watch- 9 readers -