Andy Lombard

  • Social’s role in SMAC (Social, Mobile, Analytics, Cloud)

    For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance of SMAC in marketing today and why I think it’s the foundation for business success in 2016. Although together the four areas integrated are a powerful force, alone each has its own significant role to play.

    Andy Lombard/ Marketing Landin Social- 10 readers -
  • Let’s Talk SMAC

    What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas of importance to marketing today, and I believe it’s the foundation for businesses’ success in 2016. In addition to each area holding its own, together SMAC boasts collaboration, mobility, accessibility and communication and provides m ...

    Andy Lombard/ Marketing Landin Social- 7 readers -
  • Disaggregation And The Rise In Collaborative Marketing

    There was a time when an agency would do everything for its clients. We’re talking soup to nuts. The agency of record would handle all the programmatic work — starting with developing the strategy and then working through to tactics and execution, recovery, adjustments, data analysis and so on. Now, we’re seeing brands choosing to move toward best practices, best uses, best ...

    Andy Lombard/ Marketing Land- 8 readers -
  • The Case For Embracing B2B Social Marketing

    Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert leads and customers with unprecedented power by creating a community of loyal brand ambassadors. Social marketing is a powerful tool that is critical in B2B sales.

    Andy Lombard/ Marketing Landin Content- 14 readers -
  • Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up

    Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand's message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if we want to elevate our brand in this fast-paced digital world.

    Andy Lombard/ Marketing Land- 18 readers -