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For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance of SMAC in marketing today and why I think it’s the foundation for business success in 2016. Although together the four areas integrated are a powerful force, alone each has its own significant role to play.
What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas of importance to marketing today, and I believe it’s the foundation for businesses’ success in 2016. In addition to each area holding its own, together SMAC boasts collaboration, mobility, accessibility and communication and provides m ...