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For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance of SMAC in marketing today and why I think it’s the foundation for business success in 2016. Although together the four areas integrated are a powerful force, alone each has its own significant role to play.
What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas of importance to marketing today, and I believe it’s the foundation for businesses’ success in 2016. In addition to each area holding its own, together SMAC boasts collaboration, mobility, accessibility and communication and provides m ...
There was a time when an agency would do everything for its clients. We’re talking soup to nuts. The agency of record would handle all the programmatic work — starting with developing the strategy and then working through to tactics and execution, recovery, adjustments, data analysis and so on. Now, we’re seeing brands choosing to move toward best practices, best uses, best ...
On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1 billion smartphones now in use, it’s only natural that marketers would try to appeal to mobile-attentive consumers with personalized geolocation targeting and content localization.
So, you’ve created a great campaign. Maybe you’re running a sweepstakes, promoting a new product launch or co-branding with another business to cross-pollinate audiences. Whatever your goal, you’re confident that the campaign content, format and strategy all work together to present a highly compelling message. You’re ready to launch across every channel.
Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert leads and customers with unprecedented power by creating a community of loyal brand ambassadors. Social marketing is a powerful tool that is critical in B2B sales.
Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn't a surprise, given the expectations of incandescent brand impact.
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand's message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if we want to elevate our brand in this fast-paced digital world.
Faster, cheaper, better — this is the mantra of the impossible demand. At least, we're told it's impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way - and we're always looking for tools and techniques that help us do just that.
Think about the last truly bold and memorable campaign you saw. Did it change the way you think about the brand? Do you still remember the product or service being sold? Don't be surprised if it takes you a minute to answer this question. So many marketing messages pass before our eyes that they often merge into a blur of promotion.