Andy Lombard

  • Social’s role in SMAC (Social, Mobile, Analytics, Cloud)

    For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance of SMAC in marketing today and why I think it’s the foundation for business success in 2016. Although together the four areas integrated are a powerful force, alone each has its own significant role to play.

    Andy Lombard/ Marketing Landin Social- 12 readers -
  • Let’s Talk SMAC

    What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas of importance to marketing today, and I believe it’s the foundation for businesses’ success in 2016. In addition to each area holding its own, together SMAC boasts collaboration, mobility, accessibility and communication and provides m ...

    Andy Lombard/ Marketing Landin Social- 13 readers -