andy miller

  • What I Learnt From Holding an Event to Boost a Community

    Within a successful content marketing/PR/Social campaign, any decent marketer will always tell you that varied media will bring you more success. Just churning out written content over and over again gets tired very quickly, so, as good marketers we need to mix it up using videos, infographics, images, ebooks, podcasts etc. etc.

    State of Digitalin Paid Search- 8 readers -
  • Stop Using the Wrong Metrics to Measure Content

    Over the course of the last few years, online marketers everywhere have started to recognise the importance of content as a marketing tool, not just for the benefit of search engines but also for the purpose of: building and engaging with an audience; increasing loyalty & retaining customers; increasing the performance of marketing channels among other benefits.

    State of Digitalin Social Content Facebook- 119 readers -