andy schaff

  • Real Web Devs Do SEO From Day One

    Search Engine Optimization (SEO) is a bit of a mystery for most developers. So, I’ve put together this checklist of SEO essentials that will make your SEO team and your client very happy. Inspect the HTML source code Get picky about HTML source code: Is your HTML structure valid? Valid HTML structure makes the page easier for search engines to parse. You can validate it here.

    Portent, Incin SEO- 14 readers -
  • Why Page Speed Matters & PageSpeed Insights Fails – A Developer’s Tale

    At this point, anyone who browses, manages, and/or creates websites on the regular, should know that page speed matters. So.. everyone. It’s no surprise that we demand our information fast, like right meow. If this is a new concept, you are lagging far behind. I believe the majority of users understand this but are still figuring out how to accomplish it.

    Portent, Inc- 15 readers -
  • Ultimate Guide to Site Speed: WordPress Optimization

    Preface: Let’s make a ruckus Chapter 1: How to use this “book” Chapter 2: Why Site Speed Matters Chapter 3: What Impacts Site Speed? Chapter 4: Novice Chapter 5: Intermediate Chapter 6: Advanced Chapter 7: Tools Chapter 8: Glossary Hidden Track: WordPress Optimization ← You are here Special section: Optimizing for WordPress We show unabashed favoritism and profess our love for a piece.

    Portent, Incin Blogging- 15 readers -
  • Can and Should I Run WordPress in Parallel with my Existing Site?

    This is a question I get asked a lot as senior developer at Portent. A client, new or existing, has an established site running on some platform, and wants to add on a blog, a microsite, or the ability to easily control top-of-funnel marketing content. Technically, “in parallel” means WordPress (WP) is set up to run alongside your existing site, hosted from the same server.

    Portent, Incin Blogging- 10 readers -
  • GitHub Auto-Deploy Setup Guide

    In an effort to streamline development updates to a code base in a staging or production environment, we have created an auto-deploy setup guide for any GitHub ( repository. What you will need: A server to host your site. Our example is a Ubuntu (Linux) server running either Apache or Nginx and PHP SSH access to your server with sudo/root privileges A GitHub.

    Portent, Inc- 19 readers -
  • Launching Marley Natural™ In a Distributed Environment

    It was 4:05 AM PST on November 18th when I got the email from Paul: “Andy – NBC broke the embargo early, please push the site live now.” I had just awoken an hour and a half earlier after a 3 hour nap. Preceding that, 17 hours straight of environment tweaking, nginx/php5-fpm/varnish configurations, and meticulous testing.

    Portent, Inc- 7 readers -