Andy Taylor

  • Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Marketing Landin Google- 13 readers -
    Earlier about the same topic:
  • Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Search Engine Landin SEO Google- 15 readers -
  • Google’s location tracking is better now than ever before

    In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an idea of how well Google is doing at figuring ou ...

    Andy Taylor/ Search Engine Landin SEO Google- 18 readers -
  • What Google’s recent RLSA updates mean for advertisers

    At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most impactful.

    Andy Taylor/ Search Engine Landin SEO Google- 14 readers -
  • The biggest Google ad updates are also the quietest

    Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match. These are just a few of the “major” Google announcements made over the past year that caused big reactions across the search industry. Analysts, myself included, have been scrambling to report on how these updates are impacting brands and to c ...

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs. voice search.

    Andy Taylor/ Search Engine Landin SEO- 20 readers -