Andy Taylor

  • The limitations of Google AdWords demographic targeting

    Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as for improving the performance of particula ...

    Andy Taylor/ Search Engine Landin Paid Search SEO Google- 11 readers -
  • How important is Google Shopping for retailers?

    With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads, also known as Product Listing Ad ...

    Andy Taylor/ Search Engine Landin SEO Google How To's- 28 readers -
  • What your paid search KPI says about you

    There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice.

    Andy Taylor/ Marketing Landin Paid Search- 20 readers -
  • What your paid search KPI says about you

    There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice.

    Andy Taylor/ Search Engine Landin Paid Search SEO- 23 readers -
  • Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Marketing Landin Google- 19 readers -
    Earlier about the same topic:
  • Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -
  • Google’s location tracking is better now than ever before

    In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an idea of how well Google is doing at figuring ou ...

    Andy Taylor/ Search Engine Landin SEO Google- 19 readers -