Andy Taylor

  • What Google’s recent RLSA updates mean for advertisers

    At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most impactful.

    Andy Taylor/ Search Engine Landin SEO Google- 9 readers -
  • The biggest Google ad updates are also the quietest

    Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match. These are just a few of the “major” Google announcements made over the past year that caused big reactions across the search industry. Analysts, myself included, have been scrambling to report on how these updates are impacting brands and to c ...

    Andy Taylor/ Search Engine Landin SEO Google- 12 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs. voice search.

    Andy Taylor/ Search Engine Landin SEO- 9 readers -
  • Google Shopping ads so hot right now: the meteoric rise of PLAs

    Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen incredible growth of the format, which accounted for 43 percent of all retailers’ Google search ad clicks and 70 percent of non-brand clicks in Q1, according to my company’s latest Q1 Digital Marketing Report (registration required).

    Andy Taylor/ Search Engine Landin SEO Google- 11 readers -