Andy Taylor

  • What your paid search KPI says about you

    There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice.

    Andy Taylor/ Marketing Landin Paid Search- 18 readers -
  • What your paid search KPI says about you

    There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice.

    Andy Taylor/ Search Engine Landin Paid Search SEO- 21 readers -
  • Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Marketing Landin Google- 17 readers -
    Earlier about the same topic:
  • Google Maps ad traffic steadily growing

    Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

    Andy Taylor/ Search Engine Landin SEO Google- 19 readers -
  • Google’s location tracking is better now than ever before

    In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an idea of how well Google is doing at figuring ou ...

    Andy Taylor/ Search Engine Landin SEO Google- 19 readers -
  • What Google’s recent RLSA updates mean for advertisers

    At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most impactful.

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -