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Uber’s success has convinced many that on-demand is the future, while the surge of start-ups trumpeting themselves as ‘Uber for X’ has many others predicting an empty fad. While it’s easy to lump the wave of recent on-demand startups together and write it all off as excess run amok, we’re all shrewd enough to separate these ideas into the sensible (food delivery, home servic ...
In the American psyche, there’s always been a direct correlation between “efficiency” and “reduced labor.” The less effort a process requires, the more efficient it’s viewed as being. The concept harks back to the breakthroughs of the Industrial Revolution — think steam engines, cotton gins and assembly lines — and ever since, we’ve all been deputized for vigilance against wasted effort.