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It’s a lonely life for an abandoned shopping cart. Photo by Chris Glass. 67.89% of online shopping carts are abandoned, according to the Baymard Institute. Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales.
♭Are you wise enough to know when a gift needs givin’?♮ There are plenty of ways to screw up a form. Put your form above the fold, you’re a pushy salesman. Put it below the fold, you’re a pushover. And what’s good CTA copy? Three fields or two? There’s never a firm answer. But since forms are the apex of lead gen campaigns, these are very important questions for every digital marketer.
If you’ve read any of Matthew’s posts on the subject of exit popups, you know they’re generating some kickass conversion rates for marketers across the web. But what’s the best way to use an exit popup? Should you try to capture signups? Offer shipping discounts? Reduce cart abandonment? Direct users to high-converting pages? As you’ll see in these case studies, it all comes ...
You’re being lowered into a pit of anacondas over four hours, and only a lift of 0.01% or more could stop it — best get optimizing! Image by Viktor Hanacek via picjumbo. As marketers, the clock always seems to be against us. So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy — even if we do ...
Image by JD Hancock via Flickr. A few weeks ago I came clean to my co-workers: in college, I was a vacuum cleaner salesman. In exchange for a set of shitty steak knives, people would allow me into their homes to demonstrate vacuum cleaners and air purifiers. I was yelled at, threatened and insulted on a daily basis. Even grandmothers flipped me off.
Are you a conversion-focused marketer stuck in the straightjacket of organizati ...
) Email works well for marketers because it’s a singular channel, not a fragmented space like social media. And the sheer volume of email users is still a factor: 85% of internet users have an email address, while just 62% use social media. All of these developments have made customer email addresses very, very valuable to marketers, but in the process, they’ve also become harder to get.
What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers a ...
What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation.
If visitors and leaving your landing page in droves, you need a trusty sidekick to make your offer more persuasive. Image by Daniel Go via Flickr. When Maverick was busy shooting down MiGs, Goose was watching his tail. When Han Solo was cornered by storm troopers, Chewbacca was there to bail him out.
Second chances are rare in search marketing. Typically, landing pages only have 6 seconds to get the point across. And unless you’re a big brand with a healthy retargeting spend, chances are you aren’t reeling in all abandoning users. Luckily, a new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.