Angus Lynch

  • WTF Are Hedonic Shoppers and Why Should You Care?

    It’s a lonely life for an abandoned shopping cart. Photo by Chris Glass. 67.89% of online shopping carts are abandoned, according to the Baymard Institute. Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales.

    Angus Lynch/ Unbounce- 10 readers -
  • It’s My Form in a Box! Try This Simple A/B Test

    ♭Are you wise enough to know when a gift needs givin’?♮ There are plenty of ways to screw up a form. Put your form above the fold, you’re a pushy salesman. Put it below the fold, you’re a pushover. And what’s good CTA copy? Three fields or two? There’s never a firm answer. But since forms are the apex of lead gen campaigns, these are very important questions for every digital marketer.

    Angus Lynch/ Unbounce- 12 readers -
  • 3 Killer Case Studies on Boosting Sales and Signups With Exit Popups

    If you’ve read any of Matthew’s posts on the subject of exit popups, you know they’re generating some kickass conversion rates for marketers across the web. But what’s the best way to use an exit popup? Should you try to capture signups? Offer shipping discounts? Reduce cart abandonment? Direct users to high-converting pages? As you’ll see in these case studies, it all comes ...

    Angus Lynch/ Matthew Woodward- 22 readers -
  • The 4-Hour Website Optimization Challenge: What Would the Experts Do?

    You’re being lowered into a pit of anacondas over four hours, and only a lift of 0.01% or more could stop it — best get optimizing! Image by Viktor Hanacek via picjumbo. As marketers, the clock always seems to be against us. So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy — even if we do ...

    Angus Lynch/ Unbounce- 17 readers -
  • Hack Your Email Growth Rate with This List-Building Tool

    ) Email works well for marketers because it’s a singular channel, not a fragmented space like social media. And the sheer volume of email users is still a factor: 85% of internet users have an email address, while just 62% use social media. All of these developments have made customer email addresses very, very valuable to marketers, but in the process, they’ve also become harder to get.

    Angus Lynch/ Convince and Convertin EMail- 15 readers -
  • Here’s How Every PPC Marketer Should Deal with Abandoning Visitors

    What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers a ...

    Angus Lynch/ PPC Heroin Paid Search How To's- 6 readers -