ankit gupta

  • How Content Marketing Strategies Vary for Customers and Consumers

    Alex is a business owner and proud new father. Every week Alex reviews hundreds of toy manufacturers to land the best deal for his toy store. Offers, numbers, cost-effectiveness, and similar terms attract him the most when the task is to procure ‘optimum profit,’ but the same man seeks out qualities like tenderness, non-toxic, and bright colors when he buys a “teether” for his baby.

    Relevancein How To's- 13 readers -
  • Characteristics of Effective B2B Content Marketing

    Published 6 mins ago 50 A simple question was asked—Does your organization use content marketing? And 88% of the B2B content marketers acknowledged “yes we do”. Year after year, the number of organizations indulged in the content business is soaring, and so is the net worth of the content used for marketing purposes.

    Relevancein Social Content- 21 readers -