ann fabens-lassen

  • Webinar: Everything You Need to Know About Contently Live

    B2B marketers know that even the world’s best content won’t drive leads if it lives on an ineffective website. Until now, there hasn’t been an out-of-the-box solution for a content site designed to help B2B marketers. In this webinar, Contently director of sales Steve Peck reveals how Contently Live, a customizable content hub, will drive the lead generation, attention, and re ...

    The Content Strategist- 2 readers -
  • The Hidden ROI of Speaking Engagements

    A few weeks ago, I asked my boss if I could hire a public relations intern. “Sure, no problem,” he said, before adding, “but Gavin will have to sign off.” Gavin, a serious Irish dude, is our VP of finance. Here are three things he doesn’t care about: soft ROI, brand awareness, and summer Fridays.

    The Content Strategist- 21 readers -