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B2B marketers know that even the world’s best content won’t drive leads if it lives on an ineffective website. Until now, there hasn’t been an out-of-the-box solution for a content site designed to help B2B marketers. In this webinar, Contently director of sales Steve Peck reveals how Contently Live, a customizable content hub, will drive the lead generation, attention, and re ...
A few weeks ago, I asked my boss if I could hire a public relations intern. “Sure, no problem,” he said, before adding, “but Gavin will have to sign off.” Gavin, a serious Irish dude, is our VP of finance. Here are three things he doesn’t care about: soft ROI, brand awareness, and summer Fridays.
Even though most people are pretty confused about what I do on a daily basis as Contently’s communications manager, everyone has an opinion about public relations. When the Super Bowl rolls around, they judge the commercials like they work at ad agencies. When someone famous messes up, millions of people can dissect it within minutes (sorry, Steve Harvey).
In seventh grade biology, I became weirdly obsessed with symbiotic relationships—those situations where both parties help themselves by helping each other. Think of dogs and humans, or, if you’re into Finding Nemo like me, think of clown fish and sea anemones. I loved the idea that out in the wild there were these relationships where different creatures—oftentimes completely ...
In case you missed it, the Contently Awards had their debut last week. Three companies were recognized at the Contently Summit for having the best content marketing in the categories of startup brand, mid-market brand, and enterprise brand. Despite our underestimation of the number of submissions we would receive when we announced the competition, the judges put in extra hours ...
It’s fair to say that the business world is obsessed with growth. But while pure growth is great, it doesn’t always give the full picture of a company’s future success. Though a company may be rapidly expanding today, it could end up crashing and burning tomorrow. For the first time, Entrepreneur Magazine sought to take a deeper look at privately held businesses in the U.S.
As a child of the ’80s, I grew up watching and loving Cheers. Ted Danson was always cracking jokes, and everyone drank something that I imagined tasted as good as Sunny D, my favorite drink at the time. I remember thinking that if I was really lucky when I grew up and had a job, I’d get to work in a bar like Cheers.
Written by Ann Fabens-Lassen Believe it or not, SXSW is a lot more than BBQ, beer, and amazing music—although, full disclosure, there were plenty of those things at the Contently SXSW Cookout last year. What’s important is that there are also a ton of interesting panels, keynotes, and interviews. These conversations change the way people think about big issues and solve difficult problems.
Coming from a traditional public relations background, I’ll confess that it took me an embarrassingly long time to understand content marketing. Eventually the lightbulb turned off: Content marketing is almost the exact same thing as public relations. Let’s look at the similarities and differences.