Ann Gynn

  • 80 Ideas to Improve Your Content Marketing

    What should you be doing with your content marketing right now? First, spend a few minutes to glance at (or even read) this list of 80 things to do with your content marketing. (Hint: “Don’t just create content” is the unofficial first thing to do — or not to do!) Only have a minute? Scroll to the section where you need the most insight: Planning and teams – 12 ideas to h ...

    Ann Gynn/ Content Marketing Institutein Content- 31 readers -
  • 38+ Examples of Brands Doing Great Content

    As content users, we all experience content overload. As content marketers, we may find it tough to uncover the valuable gems in that same big sea of content. It can be hard to learn about brands — beyond Red Bull, GoPro, and BlendTec — that are executing successful, creative content marketing. Some Content Marketing World presenters are here to help you cut through the cont ...

    Ann Gynn/ Content Marketing Institute- 31 readers -
  • 12+ Ways to Use Web Analytics for Better Content Marketing

    Bounce rates, referring links, time on site, page views – the availability of data about your website visitors can astound even the best content marketer. How do you know what data is important to your content marketing and how do you turn it into a treasure trove for your content marketing success? Some of the experts presenting at Content Marketing World offer their tips on ...

    Ann Gynn/ Content Marketing Institutein Content- 36 readers -
  • Content Marketing Leaders Reveal Their Helpful Hacks

    Do you remember when “hack” was slang for someone who did poor work? Today, the word has done a 180. It’s now used to reference a clever solution to a tricky problem (as the Urban Dictionary says). If the tricky problem is content marketing, then what are the clever solutions used by the speakers at Content Marketing World? Here are 15 from those who were willing to share the ...

    Ann Gynn/ Content Marketing Institutein Content- 26 readers -
  • How to Grow Your Subscribers: 19 Experts Weigh In

    What organization doesn’t want a loyal following? As Joe Pulizzi says, “If you build engaged audience members who devour your content, and thus, trust and like you, they will begin to change their behavior. They will stay longer as customers. Or they will buy more. Or they will close faster …” Building a strong and growing subscriber base takes work, but the payoff is great ...

    Ann Gynn/ Content Marketing Institutein How To's- 27 readers -
  • More Than Personas: How to Know What Your Audience Really Wants

    Your content marketing only works when your audience responds to it. That’s a “no-duh” statement – we all know that. So beyond buyer personas, how can you really, really understand what your audience wants and how you can help them? We asked the presenters for Content Marketing World 2015 and some friends of CMI to share how they truly focus on their audiences (besides creating personas).

    Ann Gynn/ Content Marketing Institutein How To's- 27 readers -
  • Changing Times: Finance Marketing Evolves with Content

    The challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is changing, and customers are no longer responding to one-size-fits-all approaches. But this industry has its own unique considerations: Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized a ...

    Ann Gynn/ Content Marketing Institutein Content- 24 readers -
  • 17+ Content Marketing Revelations from 2015

    A lightbulb moment can set you on a new course or change the direction of your path. Whether a seemingly obvious observation or an innovative insight, it reveals something that you never realized in a particular context. In the rapidly evolving world of content marketing, these aha moments can come from almost anyplace.

    Ann Gynn/ Content Marketing Institutein Content- 38 readers -
  • What Skills Are Necessary to Be a Great Content Marketer?

    Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends – North America. That’s three times more than those who cited it as a challenge in 2014. Not only are talented content marketing professionals hard to find, but it can be tough to know what t ...

    Ann Gynn/ Content Marketing Institutein EMail Content- 41 readers -
  • Don’t Make These 9 Common SEO Mistakes

    SEO is only one way to get your content found, but it’s essential for content marketers to understand the basic principles. During Content Marketing World, Stephan Spencer, co-author of The Art of SEO, shared nine common mistakes you should avoid. Please note that all of these suggestions are intended to help you maximize your SEO potential.

    Ann Gynn/ Content Marketing Institutein Social SEO Google YouTube- 25 readers -
  • 5 Ways Content Marketers Can Get More Value from LinkedIn

    If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections. LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, ...

    Ann Gynn/ Content Marketing Institutein Content- 31 readers -
  • Ideas to Spark Your B2B Content Marketing Imagination

    General Electric uses the tagline “Imagination at Work” to capture the essence of its $16 billion-plus company, which is staffed by more than 305,000 workers in more than 170 countries. A richly connotative description like that requires no small amount of imagination from GE’s marketing team, which is charged with the task of translating this three-word concept into relevant s ...

    Ann Gynn/ Content Marketing Institutein Social Content YouTube- 34 readers -