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SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted ...
The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images).
Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page. Which may make one think: Isn’t video content expected by now? Shouldn’t we produce a video every chance we get? However, the re ...
When it comes to email pitches, I’ve been on both sides of the fence. I’ve sent lots of emails suggest an article, ask to remove/fix a link and invite to #VCBuzz interview. I’ve received hundreds (maybe thousands at this point) emails pitching me the same. Therefore, I know too well that emails often get lost.
Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There are many forms of collaboration that can help marketing strategy: You can collaborate with your team members and employees to empower them to participate in your brand marketing efforts.
With AMP project being aggressively pushed by Google recently, site speed topic has been discussed more actively again. In case you wanted to get a quick background of those discussions, here is the timeline of Google trying to make the web faster and dealing with site speed over the years: 2009 December: Google Page Speed report comes to Google Webmaster Tools under “Site Performance” section.
Finding content ideas that could trigger real customer interaction and help you make a difference in your niche is tough, especially of you have to do it on a regular basis. Therefore I was so excited to discover this new tool from the creators of my beloved Buzzsumo. BloomBerry (in beta) helps researchers uncover the needs and concerns of their target consumers.
A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets spur interest and tie a visitor to your brand but don’t necessarily drive a direct sale (e.g., provide contact information, sign up for a newsletter, join a free trial.
Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article even further.
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by helping to: Data mine and extract keywords faster Collect the necessary data directly to an external service or program (i.e. Google Spreadsheets, Cyfe, etc.) Perform advanced search term research via XML or Excel Integrate all kinds of ...
Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money). How much would it cost to set up and market a business site? This is by far the most frequent question I’ve come across for years. This quick checklist will answer your questions.
Next week I am heading to Pubcon SFIMA, so I thought it would be a good time that I try a couple of new Twitter tools to make the most of it. I love using Twitter when I go to conferences because it helps me get much more out of an event in terms of connecting to people and getting my word out there.
You may have noticed an interesting trend developing on Instagram lately. People are using emoji’s in their descriptions and comments. Not just a little bit… sometimes there will be as many as ten emoji’s in a single description. This isn’t that unusual if you think about it. Instagram is a visual platform, and it encourages visual storytelling.
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there.
Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation. These easy-to-use tools will help you solve the problem. Despite what some people may think, site speed is not a purely technical issue.
Here’s why you hear the word “intrusive” more often these days: Suddenly it has become a part of Google’s mobile ranking algorithm! Last year Google warned webmasters it would start down-ranking sites with intrusive interstitials, commonly known as popup ads, in mobile search results. As of today, that update should be live, so you can start monitoring your mobile rankings to ...
By Ann Smarty 10 Comments The *Working* Guide to Reaching out to Influencers Using Social Media You may know that I used to do business from far away, I had no way to meet my business partners and contacts in the real world, but despite that I was fairly well-connected. So here’s my recipe to building connections online: reaching out to niche influencers through social media.
SEO Published 4 mins ago | By: Ann Smarty We all have our New Year’s resolutions and I usually keep those to my business goals. The New Year is a great motivation to get some mess in order, fix and update old content and finally breathe fresh air into your old site. The following is my personal checklist.
Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topic to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on.
Social Media for Business 101 from our own @IMNinjaSuzy A good place to start, this article organizes what you may already know listing some essential tips and tools. 2. How Hashtags Work from @seosmarty over at @Moz It's probably a bit outdated (Google Plus has been steadily given up hashtags since then) but it gives a good overlook of how hashtags operate on different social media sites. 3.