Ann Smarty

  • 6 ways to turn your website into a niche knowledge hub

    Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand ...

    Ann Smarty/ Search Engine Watch- 15 readers -
  • 3 Must-Use Tools to Curate Your Twitter Testimonials

    Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists a.

    Ann Smarty/ Internet Marketing Ninjas Blogin Social- 15 readers -
  • How to Create an Effective About-me Page

    Does it make me a massive geek that I find About pages interesting? I can't help it, I just love the things. When I find one that is fun and innovative I am pleased. When I see one that has next to no info and no creativity, I am disappointed. Quite often, I am confused by companies and their lack of attention to what I see as an important detail.

    Ann Smarty/ Basic Blog Tipsin How To's- 26 readers -
  • The 4 scariest online marketing disasters and how to avoid them

    My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen. As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. No wonder we get frequent nightmares.

    Ann Smarty/ Search Engine Watchin How To's- 16 readers -
  • How to Create an Effective Email Follow-up

    When it comes to email pitches, I’ve been on both sides of the fence. I’ve sent lots of emails suggest an article, ask to remove/fix a link and invite to #VCBuzz interview. I’ve received hundreds (maybe thousands at this point) emails pitching me the same. Therefore, I know too well that emails often get lost.

    Ann Smarty/ Rise to the Topin EMail How To's- 33 readers -
  • Four collaboration tools to bring your marketing efforts to a new level

    Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There are many forms of collaboration that can help marketing strategy: You can collaborate with your team members and employees to empower them to participate in your brand marketing efforts.

    Ann Smarty/ Search Engine Watch- 35 readers -
  • Google Making the Web Faster: Over the Years

    With AMP project being aggressively pushed by Google recently, site speed topic has been discussed more actively again. In case you wanted to get a quick background of those discussions, here is the timeline of Google trying to make the web faster and dealing with site speed over the years: 2009 December: Google Page Speed report comes to Google Webmaster Tools under “Site Performance” section.

    Ann Smarty/ Internet Marketing Ninjas Blogin Google- 21 readers -
  • How To Make The Most Of Emojis On Instagram

    You may have noticed an interesting trend developing on Instagram lately. People are using emoji’s in their descriptions and comments. Not just a little bit… sometimes there will be as many as ten emoji’s in a single description. This isn’t that unusual if you think about it. Instagram is a visual platform, and it encourages visual storytelling.

    Ann Smarty/ Internet Marketing Ninjas Blogin Social How To's- 27 readers -