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Let’s get one thing straight: There’s no such a thing as a duplicate content penalty which existence would confirm any Google representative. There are two possible issues associated with non-original content: The removal of a search result based on a DMCA notice. Google is said to be receiving around 75 million DMCA-related takedown requests, so this issue is bigger than you may think.
Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand ...
The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret shopping positions if you wanted to work flexibly and from home. Now we’ve seen a powerful trend emerging. In 2015 the number of US workers who had moved to remote (or telecommuting) jobs had climbed to an unprecedented 37%.
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists a.
By Ann Smarty 15 Comments Visual Quotes. HOW TO: Quote Using Text-to-Image Tools (and Go Viral) We love quoting: Some phrases are so cool that you just can’t help sharing… Or sometime you just need to confirm what you are saying (referring to a source). In any way, if you are creating content, you are probably quoting a lot.
Does it make me a massive geek that I find About pages interesting? I can't help it, I just love the things. When I find one that is fun and innovative I am pleased. When I see one that has next to no info and no creativity, I am disappointed. Quite often, I am confused by companies and their lack of attention to what I see as an important detail.
My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen. As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. No wonder we get frequent nightmares.
SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted ...
The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images).
Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page. Which may make one think: Isn’t video content expected by now? Shouldn’t we produce a video every chance we get? However, the re ...
When it comes to email pitches, I’ve been on both sides of the fence. I’ve sent lots of emails suggest an article, ask to remove/fix a link and invite to #VCBuzz interview. I’ve received hundreds (maybe thousands at this point) emails pitching me the same. Therefore, I know too well that emails often get lost.
Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There are many forms of collaboration that can help marketing strategy: You can collaborate with your team members and employees to empower them to participate in your brand marketing efforts.
With AMP project being aggressively pushed by Google recently, site speed topic has been discussed more actively again. In case you wanted to get a quick background of those discussions, here is the timeline of Google trying to make the web faster and dealing with site speed over the years: 2009 December: Google Page Speed report comes to Google Webmaster Tools under “Site Performance” section.
Finding content ideas that could trigger real customer interaction and help you make a difference in your niche is tough, especially of you have to do it on a regular basis. Therefore I was so excited to discover this new tool from the creators of my beloved Buzzsumo. BloomBerry (in beta) helps researchers uncover the needs and concerns of their target consumers.
A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets spur interest and tie a visitor to your brand but don’t necessarily drive a direct sale (e.g., provide contact information, sign up for a newsletter, join a free trial.
Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article even further.
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by helping to: Data mine and extract keywords faster Collect the necessary data directly to an external service or program (i.e. Google Spreadsheets, Cyfe, etc.) Perform advanced search term research via XML or Excel Integrate all kinds of ...
Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money). How much would it cost to set up and market a business site? This is by far the most frequent question I’ve come across for years. This quick checklist will answer your questions.
Next week I am heading to Pubcon SFIMA, so I thought it would be a good time that I try a couple of new Twitter tools to make the most of it. I love using Twitter when I go to conferences because it helps me get much more out of an event in terms of connecting to people and getting my word out there.
You may have noticed an interesting trend developing on Instagram lately. People are using emoji’s in their descriptions and comments. Not just a little bit… sometimes there will be as many as ten emoji’s in a single description. This isn’t that unusual if you think about it. Instagram is a visual platform, and it encourages visual storytelling.