Ann Smarty

  • How to effectively combine online and offline lead generation

    We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward.

    Ann Smarty/ Search Engine Watchin How To's- 13 readers -
  • 3 Studies of Google’s Featured Snippets You Should Read

    Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to be aware of: 1.

    Ann Smarty/ Internet Marketing Ninjas Blog- 21 readers -
  • How to Repurpose Videos Into Many Forms of Valuable Content

    Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word? In this article, you’ll discover how to use video to produce up to eight different types of content for your business. by Ann Smarty on Social Media Examiner. #1: Plan Your Video Campaign Style and Outline an Episode Guide The first step is to deci ...

    Ann Smarty/ Social Media Examinerin Content How To's- 22 readers -
  • 6 ways to turn your website into a niche knowledge hub

    Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand ...

    Ann Smarty/ Search Engine Watch- 16 readers -
  • 3 Must-Use Tools to Curate Your Twitter Testimonials

    Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists a.

    Ann Smarty/ Internet Marketing Ninjas Blogin Social- 22 readers -
  • How to Create an Effective About-me Page

    Does it make me a massive geek that I find About pages interesting? I can't help it, I just love the things. When I find one that is fun and innovative I am pleased. When I see one that has next to no info and no creativity, I am disappointed. Quite often, I am confused by companies and their lack of attention to what I see as an important detail.

    Ann Smarty/ Basic Blog Tipsin How To's- 29 readers -
  • The 4 scariest online marketing disasters and how to avoid them

    My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen. As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. No wonder we get frequent nightmares.

    Ann Smarty/ Search Engine Watchin How To's- 19 readers -