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By Ann Smarty Leave a Comment Quick Tip: Create a Cool Brand Asset that Will Build and Promote Itself I love tools. Moreover, I love simple ideas that may have dozens of practical uses, like a Swiss knife (as my friend likes to put it). In today’s quick tip series, I am sharing a tool that combines two of my passions: automation and multi-purposefulness. I’ve been a long time user of Paper.
It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of the fastest growing industry. If hardly anyone knew it 10 years ago, these days it’s well-known (yet still hardly understood) and every other forum user is ready to announce himself an SEO expert.
Google Analytics is an awesome platform. It’s the most advanced, flexible and the smartest website analytics software that comes for free. But it will easily take you days (if not months to figure out!) While digging deep into the data is important, you may want to leave it to pros while enjoying the simplified regular reports using the following tools: Whatagraph Whatagraph i ...
Keyword research is the cornerstone of content marketing: It’s where content creation should start every time. I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: 1. Come up with Content Ideas This is the most straightforward goal of keyword research: To expa ...
It is hard to believe it, but the holidays are already fast approaching. It seems like yesterday that the summer sun was blazing above us, but Thanksgiving and Christmas are just around the corner, followed by a brand new year. Do you have your social media posts planned for those months yet? I know, I know… you are thinking I am crazy, right? How could I be asking you about y ...
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in my previous article: 10 tools for generating red hot leads. 1.
A couple of weeks ago, Google has announced that exactly on January, 10, it will hit pages with “intrusive interstitials”. What does it mean? Let’s find out! What are interstitials? Interstitials are the web pages that show up before or after expected content page, usually as a popup or full-screen ad. They usually display ads or optin forms.
Starting Out? 3 Sources of Traffic When Launching October 7, 2016 at 5:40 am PST By Ann Smarty Leave a Comment Starting out is overwhelming. If you are a small business owner looking to expand your marketing efforts online, you will easily find yourself at a loss when trying to cerate your to-do list. Well, I’ve done that for you.
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are great, but wouldn’t it be good to automate the process, and bring in more targets? Of course it would! Basic tips to increase leads Before investing into tools, make sure you have some basic things in order: Make sure your pages are super fast.
By Ann Smarty Leave a Comment [Quick Tip] How to Find Most Valuable Keywords to Create Content Keyword research is still an integral part of content creation, mostly because search engine rankings are unarguably (and possibly sadly) the best source of free traffic… but also because it’s a huge source of inspiration showing you what people in your niche are interested in and what hasn’t been c.
Social media traffic is fairly easy and quick to generate. Facebook and Instagram ads, Twitter influencer campaigns, Tweet chats, etc. – there are tons of ways to drive quick traffic from social media. Social media traffic is tough to convert though. Social media users are lurkers: They were not looking for answers when browsing the web (unlike Google searchers).
A few days ago Twitter finally introduced its long-awaited “longer tweets” update. But how much do we really know about what really had changed? https://twitter.com/i/web/status/777915304261193728 Apart from the basic and the most important news that we can now type more before tweeting, what else can we do differently? No more dot @ Do you know how to tell a Twitter geek fr ...
Google Penguin 4.0 was officially announced on Friday and I’ve waited a few days to collect various questions and observations. I’ll be updating this post as more questions and observations are coming. So what do we know by now? From the official announcement: Penguin 4.0 is real time (and part of algorithm): Google will determine if a web page should be affected by Penguin ...
Building a cool tool or an app is half of the battle. Marketing it is even harder and more overwhelming. Here’s a handy guide for you to use. App marketing is on the boom. Lots of ecommerce companies launch apps these days to build loyalty and create additional source of traffic and sales. Finally, after months of hard work, your app or tool is complete.
Linkedin is one of the most undervalued social media networks. Yet, it has great potential for lots of goals, including prospecting. Prospecting has become easier than ever on the social network, and the huge amount of information people provide makes it a unique source for those who use it right. Here is how you can use LinkedIn for the ultimate prospecting tool.
I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another. Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with all you have provided to get the best possible resul ...
Twitter can be used for pretty much anything. You can launch a political campaign, start a non-profit hashtag movement, spy on your competitor, track down your long lost friend… it is a world of opportunities on a single open platform. It is no surprise that people have been turning to it for professional uses over the years.
3 Online Marketing Tools that Have Grown into Something Awesome This Year August 30, 2016 at 6:18 am PST By Ann Smarty Leave a Comment I love tools and I love watching them evolve and grow. I think that building a cool tool is only half of the deal: It’s keeping innovating it based on ever changing trends that makes a tool successful.
The story of your business is one of your most valuable assets. People remember stories and eagerly connect to them. Stories spread and get cited. Stories build loyalty and trust. Make sure you make your business story known to the world. One of the most memorable ways to tell your business story is the visual one because media make content easy to understand and remember.