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As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content ...
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps. Most of the time I try to avoid making very general statements when it comes to small companies.
Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny “mom and pop” shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business.
I am speaking on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon this year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action.
We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward.
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word.
Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to be aware of: 1.
Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word? In this article, you’ll discover how to use video to produce up to eight different types of content for your business. by Ann Smarty on Social Media Examiner. #1: Plan Your Video Campaign Style and Outline an Episode Guide The first step is to deci ...
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what it’s said in the body.
How to Turn Youtube Channels into a Reputation Management Powerhouse June 29, 2017 at 7:51 am PST By Ann Smarty Leave a Comment Youtube videos rank incredibly well, especially for low-competition phrases which brand terms usually are. On top of that, they usually get that “rich snippet” treatment in search results (diverting searchers’ attention from other (quite possibly n ...
Let’s get one thing straight: There’s no such a thing as a duplicate content penalty which existence would confirm any Google representative. There are two possible issues associated with non-original content: The removal of a search result based on a DMCA notice. Google is said to be receiving around 75 million DMCA-related takedown requests, so this issue is bigger than you may think.
Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand ...
The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret shopping positions if you wanted to work flexibly and from home. Now we’ve seen a powerful trend emerging. In 2015 the number of US workers who had moved to remote (or telecommuting) jobs had climbed to an unprecedented 37%.
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists a.
By Ann Smarty 15 Comments Visual Quotes. HOW TO: Quote Using Text-to-Image Tools (and Go Viral) We love quoting: Some phrases are so cool that you just can’t help sharing… Or sometime you just need to confirm what you are saying (referring to a source). In any way, if you are creating content, you are probably quoting a lot.
Does it make me a massive geek that I find About pages interesting? I can't help it, I just love the things. When I find one that is fun and innovative I am pleased. When I see one that has next to no info and no creativity, I am disappointed. Quite often, I am confused by companies and their lack of attention to what I see as an important detail.
My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen. As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. No wonder we get frequent nightmares.
SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted ...
The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images).
Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page. Which may make one think: Isn’t video content expected by now? Shouldn’t we produce a video every chance we get? However, the re ...