anna johansson

  • 7 Ways Content Will Change in the Next 5 Years

    Content Marketing, Content Strategy Content marketing would be much easier if it somehow existed in a vacuum; a strategy that works well today could be assured to work five years from now, and if you keep tweaking and refining for long enough, you’d eventually stumble upon the “perfect” strategy. For better or worse, content marketing doesn’t exist in a vacuum.

    Relevancein Content- 12 readers -
  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevancein Social Content- 26 readers -
  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevancein Content- 30 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing.

    Relevancein Content- 25 readers -
  • How to Use Controversial Topics in a Content Marketing Campaign

    In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out. Another approach might involve a degree of quality in which you give users something better than what your competitors can offer.

    Relevancein Content- 20 readers -
  • 4 Healthcare Marketing Strategies to Create Better Patient Relationships

    Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions like the average “buying cycle” and customer retention don’t necessarily apply.

    Relevancein Content- 14 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging to master.

    Relevance- 28 readers -
  • 4 Recommendations for Developing a New Niche

    Once you’ve established a fairly successful business, there’s no reason to simply settle and avoid growth. True success comes when you’ve done everything you can do to make your business work. Oftentimes, this means branching off into a new niche or adding some additional revenue stream to compliment your existing value offering.

    Relevance- 17 readers -
  • Combining Traditional and Digital Marketing for Optimal Website Exposure

    When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If you want to maximize website exposure, you need to combine efforts and find a happy medium. Rooted in the Past, Focused on the Future As a marketer, you have to walk a fine line between staying ...

    Relevance- 14 readers -
  • Adapt Marketing Strategies to Millennials or Fade Into Obscurity

    Over the past few years, established corporations and large brands have been in denial about millennials, the increasingly large and dynamic segment of the consumer marketplace. We’ve tried to change their behaviors and tendencies, instead of adapting our own strategies to meet their preferences. Well, we’re now at a crucial turning point where you need to give in or step away.

    Relevancein Paid Search- 15 readers -
  • Are You Fully Harnessing the Power of Google? 7 Tools to Add

    Published 1 min ago 81 Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy. The best part is, the majority of its tools are entirely free. Google creates an impressive marketing platform that marketers would be foolish to ignore.

    Relevancein Social Google- 24 readers -
  • The Importance of Video Testimonials in Content Marketing

    It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials.

    Relevancein Content- 33 readers -
  • Tips for Naming Your Content Marketing Agency

    Published 1 min ago 50 Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one of the toughest tasks you face is naming your agency. Where do you start? What are the rules? How can I get creative business names for my agency? These are ...

    Relevancein Content- 17 readers -
  • How To Avoid Being Seen As Spam By Viewers

    Good back links are search engine gold, but when the spam starts to seep in, you’ll find your rankings begin to sink and your reputation will wane. So what can you do? Here’s how to recover when the reputation sappers strike. Spotting the Spam The first thing to remember when trying to filter out spam links that lead to your website is that SEO is a numbers game.

    Relevancein SEO How To's- 11 readers -
  • Leveraging Local Content Marketing for a Franchise

    Did you know that one out of every 12 businesses in the United States is a franchise? Even with the support of the franchisor, you can’t just assume that brand recognition will award you the customer base you need. Whether a business is independently owned or part of a larger corporate conglomerate, there’s fierce competition to contend with, especially at the local level.

    Relevancein Content- 23 readers -