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It seems like we were just planning our Thanksgiving and Christmas campaigns and – no time to catch your breath – here comes Valentine’s Day. It’s tough to be a marketer, isn’t it? But as in most online marketing aspects, planning and consistency is the key! What do Valentine’s Day and email marketing have in common? They both offer unique business opportunities to increase ...
Everybody talks about how important it is to care about your mobile users for any online business owner. The rush for mobile is so intense that some business owners find it hard to stop and think if a super awesome and expensive mobile app is actually in the best interest of their business. We at Promodo tried to pause a little bit, step aside from this mobile craze and did some thinking.